Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / / Aino Halinen.
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| Superior document: | Routledge advances in management and business studies |
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| TeilnehmendeR: | |
| Year of Publication: | 1997 |
| Language: | English |
| Series: | Routledge advances in management and business studies.
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| Online Access: | |
| Physical Description: | xiv, 373 p. :; ill. |
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| 100 | 1 | |a Halinen, Aino, |d 1961- | |
| 245 | 1 | 0 | |a Relationship marketing in professional services |h [electronic resource] : |b a study of agency-client dynamics in the advertising sector / |c Aino Halinen. |
| 260 | |a London ; |a New York : |b Routledge, |c 1997. | ||
| 300 | |a xiv, 373 p. : |b ill. | ||
| 490 | 1 | |a Routledge advances in management and business studies | |
| 504 | |a Includes bibliographical references (p. 345-356) and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Service industries |x Marketing. | |
| 650 | 0 | |a Relationship marketing |z Finland |v Case studies. | |
| 650 | 0 | |a Advertising agencies |x Customer services |z Finland |v Case studies. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 830 | 0 | |a Routledge advances in management and business studies. | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=165421 |z Click to View |