Designing health communication campaigns : : what works? / / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory.
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| Place / Publishing House: | Newbury Park, California : : Sage,, [1992] 1992 |
| Year of Publication: | 1992 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (199 pages) :; illustrations |
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Table of Contents:
- part one. Overview
- part two. Generalizations about health communication campaigns
- part three. Interviews with campaign designers/experts
- part four. Implications and future directions.