Designing health communication campaigns : : what works? /

Designing health communication campaigns : : what works? / / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory.

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:
Backer, Thomas E.
TeilnehmendeR:
Rogers, Everett M.
Sopory, Pradeep.
Place / Publishing House:Newbury Park, California : : Sage,, [1992]
1992
Year of Publication:1992
Language:English
Online Access:
Physical Description:1 online resource (199 pages) :; illustrations
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id 5001598380
ctrlnum (MiAaPQ)5001598380
(Au-PeEL)EBL1598380
(CaPaEBR)ebr10833316
(CaONFJC)MIL673467
(OCoLC)869094386
collection bib_alma
record_format marc
spelling Backer, Thomas E.
Designing health communication campaigns : what works? / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory.
Newbury Park, California : Sage, [1992]
1992
1 online resource (199 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references.
part one. Overview -- part two. Generalizations about health communication campaigns -- part three. Interviews with campaign designers/experts -- part four. Implications and future directions.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Mass media in health education.
Communication in medicine.
Electronic books.
Rogers, Everett M.
Sopory, Pradeep.
Print version: Backer, Thomas E. Designing health communication campaigns : what works?. Newbury Park, California : Sage, [1992] xv, 181 pages ; 23 cm 9780803943322 (DLC)10833316
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1598380 Click to View
language English
format eBook
author Backer, Thomas E.
spellingShingle Backer, Thomas E.
Designing health communication campaigns : what works? /
part one. Overview -- part two. Generalizations about health communication campaigns -- part three. Interviews with campaign designers/experts -- part four. Implications and future directions.
author_facet Backer, Thomas E.
Rogers, Everett M.
Sopory, Pradeep.
author_variant t e b te teb
author2 Rogers, Everett M.
Sopory, Pradeep.
author2_variant e m r em emr
p s ps
author2_role TeilnehmendeR
TeilnehmendeR
author_sort Backer, Thomas E.
title Designing health communication campaigns : what works? /
title_sub what works? /
title_full Designing health communication campaigns : what works? / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory.
title_fullStr Designing health communication campaigns : what works? / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory.
title_full_unstemmed Designing health communication campaigns : what works? / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory.
title_auth Designing health communication campaigns : what works? /
title_new Designing health communication campaigns :
title_sort designing health communication campaigns : what works? /
publisher Sage,
publishDate 1992
physical 1 online resource (199 pages) : illustrations
contents part one. Overview -- part two. Generalizations about health communication campaigns -- part three. Interviews with campaign designers/experts -- part four. Implications and future directions.
isbn 9781452252704 (e-book)
9780803943322
callnumber-first R - Medicine
callnumber-subject RA - Public Medicine
callnumber-label RA440
callnumber-sort RA 3440.55 B33 41992
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1598380
illustrated Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 360 - Social problems & social services
dewey-ones 362 - Social welfare problems & services
dewey-full 362.1/014
dewey-sort 3362.1 214
dewey-raw 362.1/014
dewey-search 362.1/014
oclc_num 869094386
work_keys_str_mv AT backerthomase designinghealthcommunicationcampaignswhatworks
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AT soporypradeep designinghealthcommunicationcampaignswhatworks
status_str n
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(CaPaEBR)ebr10833316
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(OCoLC)869094386
is_hierarchy_title Designing health communication campaigns : what works? /
author2_original_writing_str_mv noLinkedField
noLinkedField
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