Designing health communication campaigns : : what works? / / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory.
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| TeilnehmendeR: | |
| Place / Publishing House: | Newbury Park, California : : Sage,, [1992] 1992 |
| Year of Publication: | 1992 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (199 pages) :; illustrations |
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| 020 | |z 0803943326 (pbk.) | ||
| 020 | |z 9780803943322 | ||
| 020 | |a 9781452252704 (e-book) | ||
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| 050 | 4 | |a RA440.55 |b .B33 1992 | |
| 082 | 0 | |a 362.1/014 |2 20 | |
| 100 | 1 | |a Backer, Thomas E. | |
| 245 | 1 | 0 | |a Designing health communication campaigns : |b what works? / |c Thomas E. Backer, Everett M. Rogers, Pradeep Sopory. |
| 264 | 1 | |a Newbury Park, California : |b Sage, |c [1992] | |
| 264 | 4 | |c 1992 | |
| 300 | |a 1 online resource (199 pages) : |b illustrations | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a part one. Overview -- part two. Generalizations about health communication campaigns -- part three. Interviews with campaign designers/experts -- part four. Implications and future directions. | |
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Mass media in health education. | |
| 650 | 0 | |a Communication in medicine. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Rogers, Everett M. | |
| 700 | 1 | |a Sopory, Pradeep. | |
| 776 | 0 | 8 | |i Print version: |a Backer, Thomas E. |t Designing health communication campaigns : what works?. |d Newbury Park, California : Sage, [1992] |h xv, 181 pages ; 23 cm |z 9780803943322 |w (DLC)10833316 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1598380 |z Click to View |