Social marketing to protect the environment : : what works / / Doug McKenzie-Mohr [and three others].
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| Place / Publishing House: | Thousand Oaks : : Sage Publications,, [2012] 2012 |
| Year of Publication: | 2012 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (256 pages) :; illustrations |
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Table of Contents:
- section I. Introduction
- section II. Influencing behaviors in the residential sector
- section III. Influencing behaviors in the commercial sector
- section IV. Going forward.