Social marketing to protect the environment : : what works / / Doug McKenzie-Mohr [and three others].

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Bibliographic Details
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Place / Publishing House:Thousand Oaks : : Sage Publications,, [2012]
2012
Year of Publication:2012
Language:English
Online Access:
Physical Description:1 online resource (256 pages) :; illustrations
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245 0 0 |a Social marketing to protect the environment :  |b what works /  |c Doug McKenzie-Mohr [and three others]. 
264 1 |a Thousand Oaks :  |b Sage Publications,  |c [2012] 
264 4 |c 2012 
300 |a 1 online resource (256 pages) :  |b illustrations 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a section I. Introduction -- section II. Influencing behaviors in the residential sector -- section III. Influencing behaviors in the commercial sector -- section IV. Going forward. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Social marketing. 
650 0 |a Green marketing. 
655 4 |a Electronic books. 
700 1 |a McKenzie-Mohr, Doug,  |d 1959- 
776 0 8 |i Print version:  |t Social marketing to protect the environment : what works.  |d Thousand Oaks : Sage Publications, [2012]  |h xiv, 237 pages ; 26 cm  |z 9781412991292  |w (DLC)10833223 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1598335  |z Click to View