Social marketing to protect the environment : : what works /

Social marketing to protect the environment : : what works / / Doug McKenzie-Mohr [and three others].

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TeilnehmendeR:
McKenzie-Mohr, Doug, 1959-
Place / Publishing House:Thousand Oaks : : Sage Publications,, [2012]
2012
Year of Publication:2012
Language:English
Online Access:
Physical Description:1 online resource (256 pages) :; illustrations
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ctrlnum (MiAaPQ)5001598335
(Au-PeEL)EBL1598335
(CaPaEBR)ebr10833223
(CaONFJC)MIL659574
(OCoLC)872672201
collection bib_alma
record_format marc
spelling Social marketing to protect the environment : what works / Doug McKenzie-Mohr [and three others].
Thousand Oaks : Sage Publications, [2012]
2012
1 online resource (256 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references and index.
section I. Introduction -- section II. Influencing behaviors in the residential sector -- section III. Influencing behaviors in the commercial sector -- section IV. Going forward.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Social marketing.
Green marketing.
Electronic books.
McKenzie-Mohr, Doug, 1959-
Print version: Social marketing to protect the environment : what works. Thousand Oaks : Sage Publications, [2012] xiv, 237 pages ; 26 cm 9781412991292 (DLC)10833223
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1598335 Click to View
language English
format eBook
author2 McKenzie-Mohr, Doug, 1959-
author_facet McKenzie-Mohr, Doug, 1959-
author2_variant d m m dmm
author2_role TeilnehmendeR
author_sort McKenzie-Mohr, Doug, 1959-
title Social marketing to protect the environment : what works /
spellingShingle Social marketing to protect the environment : what works /
section I. Introduction -- section II. Influencing behaviors in the residential sector -- section III. Influencing behaviors in the commercial sector -- section IV. Going forward.
title_sub what works /
title_full Social marketing to protect the environment : what works / Doug McKenzie-Mohr [and three others].
title_fullStr Social marketing to protect the environment : what works / Doug McKenzie-Mohr [and three others].
title_full_unstemmed Social marketing to protect the environment : what works / Doug McKenzie-Mohr [and three others].
title_auth Social marketing to protect the environment : what works /
title_new Social marketing to protect the environment :
title_sort social marketing to protect the environment : what works /
publisher Sage Publications,
publishDate 2012
physical 1 online resource (256 pages) : illustrations
contents section I. Introduction -- section II. Influencing behaviors in the residential sector -- section III. Influencing behaviors in the commercial sector -- section IV. Going forward.
isbn 9781452224312 (e-book)
9781412991292
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5414
callnumber-sort HF 45414 S664 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1598335
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/02
dewey-sort 3658.8 12
dewey-raw 658.8/02
dewey-search 658.8/02
oclc_num 872672201
work_keys_str_mv AT mckenziemohrdoug socialmarketingtoprotecttheenvironmentwhatworks
status_str n
ids_txt_mv (MiAaPQ)5001598335
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(CaPaEBR)ebr10833223
(CaONFJC)MIL659574
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is_hierarchy_title Social marketing to protect the environment : what works /
author2_original_writing_str_mv noLinkedField
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