Service mining : : framework and application / / Wei-Lun Chang.
The shifting focus of service from the 1980s to 2000s has proved that IT not only lowers the cost of service but creates avenues to enhance revenue through service. In particular, companies increase revenue through IT-based services. The new type of service, e-service, has several features such as b...
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| Superior document: | Quantitative approaches to decision making collection, |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2014. |
| Year of Publication: | 2014 |
| Edition: | First edition. |
| Language: | English |
| Series: | 2013 digital library.
Quantitative approaches to decision making collection. |
| Online Access: | |
| Physical Description: | 1 online resource (xi, 104 pages) |
| Notes: | Part of: 2013 digital library. |
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Table of Contents:
- 1. Framework and opportunities of service mining
- 2. Mining customer value on services
- 3. Mining the price of service
- 4. Mining cooperation of services
- 5. Mining services in customer relationship
- 6. Discovering service failure and recovery
- 7. Mining service brands
- 8. Toward service idealism
- Conclusion
- Notes
- References
- Index.