Customers inside, customers outside : : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / / Michael W. Lowenstein.
Over the past several years, leading companies have entered a period of marketing and operational convergence, or intersection. During this time, those of us who actively follow, and consult in, such trends are witnessing significant multichannel media application (and resultant omnichannel applicat...
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| Superior document: | Marketing strategy collection, |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2014. |
| Year of Publication: | 2014 |
| Edition: | First edition. |
| Language: | English |
| Series: | 2013 digital library.
Marketing strategy collection. |
| Online Access: | |
| Physical Description: | 1 online resource (xxi, 129 pages) :; illustrations. |
| Notes: | Part of: 2013 digital library. |
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Table of Contents:
- 1. The customer-centric enterprise
- 2. Customer and brand decision making and influence
- 3. Customer behavior measurement
- 4. Big customer data
- 5. Customer strategy and tactics (branding, communications, and relationships)
- Afterword
- Epilogue
- About the author
- Notes
- References
- Index.