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Lowenstein, Michael W., 1942-,
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Lowenstein, Michael W., 1942-,
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Lowenstein, Michael W., 1942-,
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The customer advocate and the customer saboteur : : linking social word-of-mouth, brand impression, and stakeholder behavior / / Michael W. Lowenstein.
Participants:
Lowenstein, Michael W., 1942- [ VerfasserIn ]
Published:
2011.
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2
Customers inside, customers outside : : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / / Michael W. Lowenstein.
Participants:
Lowenstein, Michael W., 1942-, [ VerfasserIn ]
Published:
2014.
Superior document:
Marketing strategy collection,
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3
Customer winback : how to recapture lost customers and keep them loyal / / Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers.
Participants:
Griffin, Jill. [ ]
;
ProQuest (Firm) [ ]
;
Lowenstein, Michael W., 1942- [ TeilnehmendeR ]
;
ProQuest (Firm) [ TeilnehmendeR ]
Published:
c2001.
Superior document:
The Jossey-Bass business & management series
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