Content marketing for nonprofits : a communications map for engaging your community, becoming a favorite cause, and raising more money / / Kivi Leroux Miller.
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| Superior document: | The Jossey-Bass nonprofit guidebook series |
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| Year of Publication: | 2013 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | Jossey-Bass nonprofit guidebook series.
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| Online Access: | |
| Physical Description: | xxxi, 392 p. :; col. ill. |
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Table of Contents:
- pt. 1. Finding a new path : the power of content marketing
- pt. 2. Who will go with you : redefining your marketing relationships
- pt. 3. Envision the journey : preparing your content marketing plan
- pt. 4. Set out on your trek : implementing your content marketing strategy
- pt. 5. The right provisions for the journey : what you need to know about the channels your choose.