Content marketing for nonprofits : a communications map for engaging your community, becoming a favorite cause, and raising more money / / Kivi Leroux Miller.
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| Superior document: | The Jossey-Bass nonprofit guidebook series |
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| TeilnehmendeR: | |
| Year of Publication: | 2013 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | Jossey-Bass nonprofit guidebook series.
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| Online Access: | |
| Physical Description: | xxxi, 392 p. :; col. ill. |
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| 020 | |z 9781118444023 (paper/website) | ||
| 020 | |a 9781118722381 (electronic bk.) | ||
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| 050 | 4 | |a HD62.6 |b .L46 2013 | |
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 100 | 1 | |a Leroux Miller, Kivi, |d 1969- | |
| 245 | 1 | 0 | |a Content marketing for nonprofits |h [electronic resource] : |b a communications map for engaging your community, becoming a favorite cause, and raising more money / |c Kivi Leroux Miller. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco : |b Jossey-Bass, |c 2013. | ||
| 300 | |a xxxi, 392 p. : |b col. ill. | ||
| 490 | 1 | |a The Jossey-Bass nonprofit guidebook series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. 1. Finding a new path : the power of content marketing -- pt. 2. Who will go with you : redefining your marketing relationships -- pt. 3. Envision the journey : preparing your content marketing plan -- pt. 4. Set out on your trek : implementing your content marketing strategy -- pt. 5. The right provisions for the journey : what you need to know about the channels your choose. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Nonprofit organizations |x Marketing. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 830 | 0 | |a Jossey-Bass nonprofit guidebook series. | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1469453 |z Click to View |