Content marketing for nonprofits : a communications map for engaging your community, becoming a favorite cause, and raising more money /

Content marketing for nonprofits : a communications map for engaging your community, becoming a favorite cause, and raising more money / / Kivi Leroux Miller.

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Bibliographic Details
Superior document:The Jossey-Bass nonprofit guidebook series
:
ProQuest (Firm)
Leroux Miller, Kivi, 1969-
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2013
Edition:1st ed.
Language:English
Series:Jossey-Bass nonprofit guidebook series.
Online Access:
Physical Description:xxxi, 392 p. :; col. ill.
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(CaPaEBR)ebr10748731
(CaONFJC)MIL511769
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record_format marc
spelling Leroux Miller, Kivi, 1969-
Content marketing for nonprofits [electronic resource] : a communications map for engaging your community, becoming a favorite cause, and raising more money / Kivi Leroux Miller.
1st ed.
San Francisco : Jossey-Bass, 2013.
xxxi, 392 p. : col. ill.
The Jossey-Bass nonprofit guidebook series
Includes bibliographical references and index.
pt. 1. Finding a new path : the power of content marketing -- pt. 2. Who will go with you : redefining your marketing relationships -- pt. 3. Envision the journey : preparing your content marketing plan -- pt. 4. Set out on your trek : implementing your content marketing strategy -- pt. 5. The right provisions for the journey : what you need to know about the channels your choose.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Nonprofit organizations Marketing.
Electronic books.
ProQuest (Firm)
Jossey-Bass nonprofit guidebook series.
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1469453 Click to View
language English
format Electronic
eBook
author Leroux Miller, Kivi, 1969-
spellingShingle Leroux Miller, Kivi, 1969-
Content marketing for nonprofits a communications map for engaging your community, becoming a favorite cause, and raising more money /
The Jossey-Bass nonprofit guidebook series
pt. 1. Finding a new path : the power of content marketing -- pt. 2. Who will go with you : redefining your marketing relationships -- pt. 3. Envision the journey : preparing your content marketing plan -- pt. 4. Set out on your trek : implementing your content marketing strategy -- pt. 5. The right provisions for the journey : what you need to know about the channels your choose.
author_facet Leroux Miller, Kivi, 1969-
ProQuest (Firm)
ProQuest (Firm)
author_variant m k l mk mkl
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Leroux Miller, Kivi, 1969-
title Content marketing for nonprofits a communications map for engaging your community, becoming a favorite cause, and raising more money /
title_sub a communications map for engaging your community, becoming a favorite cause, and raising more money /
title_full Content marketing for nonprofits [electronic resource] : a communications map for engaging your community, becoming a favorite cause, and raising more money / Kivi Leroux Miller.
title_fullStr Content marketing for nonprofits [electronic resource] : a communications map for engaging your community, becoming a favorite cause, and raising more money / Kivi Leroux Miller.
title_full_unstemmed Content marketing for nonprofits [electronic resource] : a communications map for engaging your community, becoming a favorite cause, and raising more money / Kivi Leroux Miller.
title_auth Content marketing for nonprofits a communications map for engaging your community, becoming a favorite cause, and raising more money /
title_new Content marketing for nonprofits
title_sort content marketing for nonprofits a communications map for engaging your community, becoming a favorite cause, and raising more money /
series The Jossey-Bass nonprofit guidebook series
series2 The Jossey-Bass nonprofit guidebook series
publisher Jossey-Bass,
publishDate 2013
physical xxxi, 392 p. : col. ill.
edition 1st ed.
contents pt. 1. Finding a new path : the power of content marketing -- pt. 2. Who will go with you : redefining your marketing relationships -- pt. 3. Envision the journey : preparing your content marketing plan -- pt. 4. Set out on your trek : implementing your content marketing strategy -- pt. 5. The right provisions for the journey : what you need to know about the channels your choose.
isbn 9781118722381 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD62
callnumber-sort HD 262.6 L46 42013
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1469453
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 840939138
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hierarchy_parent_title The Jossey-Bass nonprofit guidebook series
is_hierarchy_title Content marketing for nonprofits a communications map for engaging your community, becoming a favorite cause, and raising more money /
container_title The Jossey-Bass nonprofit guidebook series
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