The digital crown : : winning at content on the web / / Ahava Leibtag.
"Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote,...
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Place / Publishing House: | Amsterdam : : Morgan Kauffmann is an imprint of Elsevier,, [2014] 2014 |
Year of Publication: | 2014 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (359 pages) :; illustrations |
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