The digital crown : : winning at content on the web / / Ahava Leibtag.
"Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote,...
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Place / Publishing House: | Amsterdam : : Morgan Kauffmann is an imprint of Elsevier,, [2014] 2014 |
Year of Publication: | 2014 |
Language: | English |
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Physical Description: | 1 online resource (359 pages) :; illustrations |
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Leibtag, Ahava. The digital crown : winning at content on the web / Ahava Leibtag. Amsterdam : Morgan Kauffmann is an imprint of Elsevier, [2014] 2014 1 online resource (359 pages) : illustrations text rdacontent computer rdamedia online resource rdacarrier Includes bibliographical references and index. Machine generated contents note: Part 1: Content is a Conversation Chapter 1: Understanding Branding, Content Strategy and Content Marketing Rule 1: Start with Your AudienceChapter 2: Making the Case for Content Rule 2: Involve Stakeholders Early and Often Case Study: XONEX Part 2: Content Floats Chapter 3: Constructing the Conversation Rule 3: Keep it Iterative Chapter 4: Publishing Content for Everywhere Chapter 5: Engagement StrategiesRule 4: Create Multidisciplinary Content Teams Case Study: REI Part 3: Effective Content Strategy: People and Process Chapter 6: Understand your Customers Chapter 7: Frame Your Content Chapter 8: The Content Strategists' ToolboxRule 5: Make Governance Central Case Study: HIPHOPDX Part 4: Content Marketing: Now You Get To Talk Chapter 9: Content Marketing Sustains the Conversation Chapter 10: The Dream Content Team Rule 6: Workflow that Works Chapter 11: Talking about Design Rule 7: Invest in Professionals and Trust ThemCase Study: Stefanie Diamond Photography Conclusion. "Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote, but you have no idea what it really means, how to achieve content excellence, ascend the throne, and wear the crown. If you need to understand the hows, whys, whens and whos of creating great content for your audience to consume, then this book is for you. You may feel unequipped to create and deliver fabulous content experiences for a variety of reasons: not enough budget, not the right staff, not enough content, too much content. If you've noticed that focusing on video, or blogging, or search engine optimization (SEO), or social media, or the next hot digital thing, isn't getting you where you really want to go, then you're in the right place. Together, learning both the theory of content, as well as tactics and tools for content success, we will build a roadmap toward digital strategy victory"-- Provided by publisher. Description based on print version record. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Internet marketing. Branding (Marketing) Electronic books. Print version: Leibtag, Ahava. Digital crown : winning at content on the web. Amsterdam : Morgan Kauffmann is an imprint of Elsevier, [2014] xxvi, 332 pages 9780124076747 (DLC) 2013022878 ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1429412 Click to View |
language |
English |
format |
eBook |
author |
Leibtag, Ahava. |
spellingShingle |
Leibtag, Ahava. The digital crown : winning at content on the web / Machine generated contents note: Part 1: Content is a Conversation Chapter 1: Understanding Branding, Content Strategy and Content Marketing Rule 1: Start with Your AudienceChapter 2: Making the Case for Content Rule 2: Involve Stakeholders Early and Often Case Study: XONEX Part 2: Content Floats Chapter 3: Constructing the Conversation Rule 3: Keep it Iterative Chapter 4: Publishing Content for Everywhere Chapter 5: Engagement StrategiesRule 4: Create Multidisciplinary Content Teams Case Study: REI Part 3: Effective Content Strategy: People and Process Chapter 6: Understand your Customers Chapter 7: Frame Your Content Chapter 8: The Content Strategists' ToolboxRule 5: Make Governance Central Case Study: HIPHOPDX Part 4: Content Marketing: Now You Get To Talk Chapter 9: Content Marketing Sustains the Conversation Chapter 10: The Dream Content Team Rule 6: Workflow that Works Chapter 11: Talking about Design Rule 7: Invest in Professionals and Trust ThemCase Study: Stefanie Diamond Photography Conclusion. |
author_facet |
Leibtag, Ahava. |
author_variant |
a l al |
author_sort |
Leibtag, Ahava. |
title |
The digital crown : winning at content on the web / |
title_sub |
winning at content on the web / |
title_full |
The digital crown : winning at content on the web / Ahava Leibtag. |
title_fullStr |
The digital crown : winning at content on the web / Ahava Leibtag. |
title_full_unstemmed |
The digital crown : winning at content on the web / Ahava Leibtag. |
title_auth |
The digital crown : winning at content on the web / |
title_new |
The digital crown : |
title_sort |
the digital crown : winning at content on the web / |
publisher |
Morgan Kauffmann is an imprint of Elsevier, |
publishDate |
2014 |
physical |
1 online resource (359 pages) : illustrations |
contents |
Machine generated contents note: Part 1: Content is a Conversation Chapter 1: Understanding Branding, Content Strategy and Content Marketing Rule 1: Start with Your AudienceChapter 2: Making the Case for Content Rule 2: Involve Stakeholders Early and Often Case Study: XONEX Part 2: Content Floats Chapter 3: Constructing the Conversation Rule 3: Keep it Iterative Chapter 4: Publishing Content for Everywhere Chapter 5: Engagement StrategiesRule 4: Create Multidisciplinary Content Teams Case Study: REI Part 3: Effective Content Strategy: People and Process Chapter 6: Understand your Customers Chapter 7: Frame Your Content Chapter 8: The Content Strategists' ToolboxRule 5: Make Governance Central Case Study: HIPHOPDX Part 4: Content Marketing: Now You Get To Talk Chapter 9: Content Marketing Sustains the Conversation Chapter 10: The Dream Content Team Rule 6: Workflow that Works Chapter 11: Talking about Design Rule 7: Invest in Professionals and Trust ThemCase Study: Stefanie Diamond Photography Conclusion. |
isbn |
9780124076570 9780124076747 |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5415 |
callnumber-sort |
HF 45415.1265 L447 42013 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1429412 |
illustrated |
Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.8/72 |
dewey-sort |
3658.8 272 |
dewey-raw |
658.8/72 |
dewey-search |
658.8/72 |
oclc_num |
861692285 |
work_keys_str_mv |
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ids_txt_mv |
(MiAaPQ)5001429412 (Au-PeEL)EBL1429412 (CaPaEBR)ebr10793765 (CaONFJC)MIL538627 (OCoLC)861692285 |
is_hierarchy_title |
The digital crown : winning at content on the web / |
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