Review of marketing research / Naresh K. Malhotra, editor.
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| Year of Publication: | 2013 |
| Language: | English |
| Series: | Review of marketing research ;
v.10 |
| Online Access: | |
| Physical Description: | xvi, 291 p. |
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| Bibliography: | Includes bibliographical references. |
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| ISBN: | 9781781907610 9781781907603 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Naresh K. Malhotra, editor. |