Review of marketing research. / Volume 7 / edited by Naresh K. Malhotra.
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| Year of Publication: | 2010 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | Review of marketing research ;
v. 7 |
| Online Access: | |
| Physical Description: | xxviii, 302 p. :; ill. |
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| Bibliography: | Includes bibliographical references. |
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| ISBN: | 9780857244758 9780857244765 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | edited by Naresh K. Malhotra. |