Value creation in management accounting : using information to capture customer value / / CJ McNair-Connolly ... [et al.].

Value creation is at the heart of an economic enterprise, defining its capability to serve customers and generate profits and growth. This fact has led to an ever-increasing set of tools and techniques that start with customers, focusing on serving their preferences from the very inception of a prod...

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Bibliographic Details
Superior document:Managerial accounting collection,
TeilnehmendeR:
Year of Publication:2013
Edition:1st ed.
Language:English
Series:2013 digital library.
Managerial accounting collection.,
Online Access:
Physical Description:1 electronic text (xi, 177 p.) :; digital file.
Notes:Part of: 2013 digital library.
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