60-minute brand strategist : the essential brand book for marketing professionals /

60-minute brand strategist : the essential brand book for marketing professionals / / Idris Mootee.

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ProQuest (Firm)
Mootee, Idris, 1958-
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2013
Language:English
Online Access:
Physical Description:x, 246 p. :; ill.
Notes:Includes index.
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spelling Mootee, Idris, 1958-
60-minute brand strategist [electronic resource] : the essential brand book for marketing professionals / Idris Mootee.
Sixty-minute brand strategist
Hoboken, NJ : Wiley, c2013.
x, 246 p. : ill.
Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing)
Marketing.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1192826 Click to View
language English
format Electronic
eBook
author Mootee, Idris, 1958-
spellingShingle Mootee, Idris, 1958-
60-minute brand strategist the essential brand book for marketing professionals /
author_facet Mootee, Idris, 1958-
ProQuest (Firm)
ProQuest (Firm)
author_variant i m im
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Mootee, Idris, 1958-
title 60-minute brand strategist the essential brand book for marketing professionals /
title_sub the essential brand book for marketing professionals /
title_full 60-minute brand strategist [electronic resource] : the essential brand book for marketing professionals / Idris Mootee.
title_fullStr 60-minute brand strategist [electronic resource] : the essential brand book for marketing professionals / Idris Mootee.
title_full_unstemmed 60-minute brand strategist [electronic resource] : the essential brand book for marketing professionals / Idris Mootee.
title_auth 60-minute brand strategist the essential brand book for marketing professionals /
title_alt Sixty-minute brand strategist
title_new 60-minute brand strategist
title_sort 60-minute brand strategist the essential brand book for marketing professionals /
publisher Wiley,
publishDate 2013
physical x, 246 p. : ill.
isbn 9781118659823 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1255 M676 42013
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1192826
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/27
dewey-sort 3658.8 227
dewey-raw 658.8/27
dewey-search 658.8/27
oclc_num 829387888
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