60-minute brand strategist : the essential brand book for marketing professionals / / Idris Mootee.
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| TeilnehmendeR: | |
| Year of Publication: | 2013 |
| Language: | English |
| Online Access: | |
| Physical Description: | x, 246 p. :; ill. |
| Notes: | Includes index. |
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| 007 | cr cn||||||||| | ||
| 008 | 130304s2013 njua s 001 0 eng d | ||
| 010 | |z 2013005318 | ||
| 020 | |z 9781118625163 (cloth) | ||
| 020 | |a 9781118659823 (electronic bk.) | ||
| 035 | |a (MiAaPQ)5001192826 | ||
| 035 | |a (Au-PeEL)EBL1192826 | ||
| 035 | |a (CaPaEBR)ebr10715330 | ||
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| 035 | |a (OCoLC)829387888 | ||
| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.1255 |b .M676 2013 | |
| 082 | 0 | 4 | |a 658.8/27 |2 23 |
| 100 | 1 | |a Mootee, Idris, |d 1958- | |
| 245 | 1 | 0 | |a 60-minute brand strategist |h [electronic resource] : |b the essential brand book for marketing professionals / |c Idris Mootee. |
| 246 | 3 | |a Sixty-minute brand strategist | |
| 260 | |a Hoboken, NJ : |b Wiley, |c c2013. | ||
| 300 | |a x, 246 p. : |b ill. | ||
| 500 | |a Includes index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Marketing. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1192826 |z Click to View |