Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / / Mike Schultz, John E. Doerr, and Lee W. Frederiksen.
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| Year of Publication: | 2013 |
| Edition: | 2nd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xv, 352 p. :; ill. |
| Notes: | Includes index. |
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| 020 | |z 9781118604342 (cloth) | ||
| 020 | |a 9781118688458 (electronic bk.) | ||
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| 050 | 4 | |a HD9980.5 |b .S357 2013 | |
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 100 | 1 | |a Schultz, Mike, |d 1974- | |
| 245 | 1 | 0 | |a Professional services marketing |h [electronic resource] : |b how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / |c Mike Schultz, John E. Doerr, and Lee W. Frederiksen. |
| 250 | |a 2nd ed. | ||
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, Inc., |c 2013. | ||
| 300 | |a xv, 352 p. : |b ill. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Service industries |x Marketing. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Marketing. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Doerr, John E. | |
| 700 | 1 | |a Frederiksen, Lee W. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1189363 |z Click to View |