Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / / Mike Schultz, John E. Doerr, and Lee W. Frederiksen.
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| Year of Publication: | 2013 |
| Edition: | 2nd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xv, 352 p. :; ill. |
| Notes: | Includes index. |
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| ISBN: | 9781118604342 (cloth) 9781118688458 (electronic bk.) |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | Mike Schultz, John E. Doerr, and Lee W. Frederiksen. |