Strategic customer management : integrating relationship marketing and CRM /

Strategic customer management : integrating relationship marketing and CRM / / Adrian Payne, Pennie Frow.

"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms u...

Full description

Saved in:
Bibliographic Details
:
ProQuest (Firm)
Payne, Adrian.
TeilnehmendeR:
Frow, Pennie.
ProQuest (Firm)
Year of Publication:2013
Language:English
Online Access:
Physical Description:xvi, 529 p. :; ill.
Tags: Add Tag
No Tags, Be the first to tag this record!
id 5001139582
ctrlnum (MiAaPQ)5001139582
(Au-PeEL)EBL1139582
(CaPaEBR)ebr10679178
(CaONFJC)MIL472140
(OCoLC)833768679
collection bib_alma
record_format marc
spelling Payne, Adrian.
Strategic customer management [electronic resource] : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow.
Cambridge : Cambridge University Press, 2013.
xvi, 529 p. : ill.
Includes bibliographical references and index.
pt. I. Introduction -- pt. II. Relationship marketing -- pt. III. Customer relationship management : key processes -- pt. IV. Strategic customer management implementation.
"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"-- Provided by publisher.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Customer relations Management.
Electronic books.
Frow, Pennie.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1139582 Click to View
language English
format Electronic
eBook
author Payne, Adrian.
spellingShingle Payne, Adrian.
Strategic customer management integrating relationship marketing and CRM /
pt. I. Introduction -- pt. II. Relationship marketing -- pt. III. Customer relationship management : key processes -- pt. IV. Strategic customer management implementation.
author_facet Payne, Adrian.
Frow, Pennie.
ProQuest (Firm)
ProQuest (Firm)
author_variant a p ap
author2 Frow, Pennie.
ProQuest (Firm)
author2_variant p f pf
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Payne, Adrian.
title Strategic customer management integrating relationship marketing and CRM /
title_sub integrating relationship marketing and CRM /
title_full Strategic customer management [electronic resource] : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow.
title_fullStr Strategic customer management [electronic resource] : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow.
title_full_unstemmed Strategic customer management [electronic resource] : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow.
title_auth Strategic customer management integrating relationship marketing and CRM /
title_new Strategic customer management
title_sort strategic customer management integrating relationship marketing and crm /
publisher Cambridge University Press,
publishDate 2013
physical xvi, 529 p. : ill.
contents pt. I. Introduction -- pt. II. Relationship marketing -- pt. III. Customer relationship management : key processes -- pt. IV. Strategic customer management implementation.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.5 P395 42013
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1139582
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/12
dewey-sort 3658.8 212
dewey-raw 658.8/12
dewey-search 658.8/12
oclc_num 833768679
work_keys_str_mv AT payneadrian strategiccustomermanagementintegratingrelationshipmarketingandcrm
AT frowpennie strategiccustomermanagementintegratingrelationshipmarketingandcrm
AT proquestfirm strategiccustomermanagementintegratingrelationshipmarketingandcrm
status_str n
ids_txt_mv (MiAaPQ)5001139582
(Au-PeEL)EBL1139582
(CaPaEBR)ebr10679178
(CaONFJC)MIL472140
(OCoLC)833768679
is_hierarchy_title Strategic customer management integrating relationship marketing and CRM /
author2_original_writing_str_mv noLinkedField
noLinkedField
_version_ 1792330747553513472
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01914nam a2200385 a 4500</leader><controlfield tag="001">5001139582</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cn|||||||||</controlfield><controlfield tag="008">120911s2013 enkad sb 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2012036778</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781107014961</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781107649224 (pbk.)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)5001139582</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL1139582</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaPaEBR)ebr10679178</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaONFJC)MIL472140</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)833768679</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.5</subfield><subfield code="b">.P395 2013</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">658.8/12</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Payne, Adrian.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategic customer management</subfield><subfield code="h">[electronic resource] :</subfield><subfield code="b">integrating relationship marketing and CRM /</subfield><subfield code="c">Adrian Payne, Pennie Frow.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Cambridge :</subfield><subfield code="b">Cambridge University Press,</subfield><subfield code="c">2013.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xvi, 529 p. :</subfield><subfield code="b">ill.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">pt. I. Introduction -- pt. II. Relationship marketing -- pt. III. Customer relationship management : key processes -- pt. IV. Strategic customer management implementation.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"--</subfield><subfield code="c">Provided by publisher.</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Customer relations</subfield><subfield code="x">Management.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Frow, Pennie.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1139582</subfield><subfield code="z">Click to View</subfield></datafield></record></collection>

Similar Items