Strategic customer management : integrating relationship marketing and CRM / / Adrian Payne, Pennie Frow.
"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms u...
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| Year of Publication: | 2013 |
| Language: | English |
| Online Access: | |
| Physical Description: | xvi, 529 p. :; ill. |
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| 020 | |z 9781107014961 | ||
| 020 | |z 9781107649224 (pbk.) | ||
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| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.5 |b .P395 2013 | |
| 082 | 0 | 4 | |a 658.8/12 |2 23 |
| 100 | 1 | |a Payne, Adrian. | |
| 245 | 1 | 0 | |a Strategic customer management |h [electronic resource] : |b integrating relationship marketing and CRM / |c Adrian Payne, Pennie Frow. |
| 260 | |a Cambridge : |b Cambridge University Press, |c 2013. | ||
| 300 | |a xvi, 529 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. I. Introduction -- pt. II. Relationship marketing -- pt. III. Customer relationship management : key processes -- pt. IV. Strategic customer management implementation. | |
| 520 | |a "The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"-- |c Provided by publisher. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Customer relations |x Management. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Frow, Pennie. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1139582 |z Click to View |