Storytelling in business : the authentic and fluent organization / / Janis Forman.
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| Year of Publication: | 2013 |
| Language: | English |
| Online Access: | |
| Physical Description: | xiii, 287 p. :; ill. |
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Table of Contents:
- Why explore storytelling in business?
- A framework for organizational storytelling
- Stories about strategy : Schering-Plough
- Schering-Plough : lessons learned
- Stories and the corporate brand : Chevron
- Chevron : lessons learned
- Digital stories for business : FedEx
- FedEx : lessons learned
- Storytelling workshops for change : Philips
- Philips : lessons learned
- Ending with a beginning.