Storytelling in business : the authentic and fluent organization / / Janis Forman.

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Year of Publication:2013
Language:English
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Physical Description:xiii, 287 p. :; ill.
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record_format marc
spelling Forman, Janis.
Storytelling in business [electronic resource] : the authentic and fluent organization / Janis Forman.
Stanford, Calif. : Stanford Business Books, an imprint of Stanford University Press, 2013.
xiii, 287 p. : ill.
Includes bibliographical references and index.
Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Communication in management Case studies.
Business communication Case studies.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1124458 Click to View
language English
format Electronic
eBook
author Forman, Janis.
spellingShingle Forman, Janis.
Storytelling in business the authentic and fluent organization /
Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.
author_facet Forman, Janis.
ProQuest (Firm)
ProQuest (Firm)
author_variant j f jf
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Forman, Janis.
title Storytelling in business the authentic and fluent organization /
title_sub the authentic and fluent organization /
title_full Storytelling in business [electronic resource] : the authentic and fluent organization / Janis Forman.
title_fullStr Storytelling in business [electronic resource] : the authentic and fluent organization / Janis Forman.
title_full_unstemmed Storytelling in business [electronic resource] : the authentic and fluent organization / Janis Forman.
title_auth Storytelling in business the authentic and fluent organization /
title_new Storytelling in business
title_sort storytelling in business the authentic and fluent organization /
publisher Stanford Business Books, an imprint of Stanford University Press,
publishDate 2013
physical xiii, 287 p. : ill.
contents Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.
isbn 9780804784955 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD30
callnumber-sort HD 230.3 F667 42013
genre Electronic books.
genre_facet Case studies.
Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1124458
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.4/5
dewey-sort 3658.4 15
dewey-raw 658.4/5
dewey-search 658.4/5
oclc_num 828793652
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is_hierarchy_title Storytelling in business the authentic and fluent organization /
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