Storytelling in business : the authentic and fluent organization / / Janis Forman.
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Year of Publication: | 2013 |
Language: | English |
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Physical Description: | xiii, 287 p. :; ill. |
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(MiAaPQ)5001124458 (Au-PeEL)EBL1124458 (CaPaEBR)ebr10656283 (OCoLC)828793652 |
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Forman, Janis. Storytelling in business [electronic resource] : the authentic and fluent organization / Janis Forman. Stanford, Calif. : Stanford Business Books, an imprint of Stanford University Press, 2013. xiii, 287 p. : ill. Includes bibliographical references and index. Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Communication in management Case studies. Business communication Case studies. Electronic books. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1124458 Click to View |
language |
English |
format |
Electronic eBook |
author |
Forman, Janis. |
spellingShingle |
Forman, Janis. Storytelling in business the authentic and fluent organization / Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning. |
author_facet |
Forman, Janis. ProQuest (Firm) ProQuest (Firm) |
author_variant |
j f jf |
author2 |
ProQuest (Firm) |
author2_role |
TeilnehmendeR |
author_corporate |
ProQuest (Firm) |
author_sort |
Forman, Janis. |
title |
Storytelling in business the authentic and fluent organization / |
title_sub |
the authentic and fluent organization / |
title_full |
Storytelling in business [electronic resource] : the authentic and fluent organization / Janis Forman. |
title_fullStr |
Storytelling in business [electronic resource] : the authentic and fluent organization / Janis Forman. |
title_full_unstemmed |
Storytelling in business [electronic resource] : the authentic and fluent organization / Janis Forman. |
title_auth |
Storytelling in business the authentic and fluent organization / |
title_new |
Storytelling in business |
title_sort |
storytelling in business the authentic and fluent organization / |
publisher |
Stanford Business Books, an imprint of Stanford University Press, |
publishDate |
2013 |
physical |
xiii, 287 p. : ill. |
contents |
Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning. |
isbn |
9780804784955 (electronic bk.) |
callnumber-first |
H - Social Science |
callnumber-subject |
HD - Industries, Land Use, Labor |
callnumber-label |
HD30 |
callnumber-sort |
HD 230.3 F667 42013 |
genre |
Electronic books. |
genre_facet |
Case studies. Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1124458 |
illustrated |
Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.4/5 |
dewey-sort |
3658.4 15 |
dewey-raw |
658.4/5 |
dewey-search |
658.4/5 |
oclc_num |
828793652 |
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(MiAaPQ)5001124458 (Au-PeEL)EBL1124458 (CaPaEBR)ebr10656283 (OCoLC)828793652 |
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Storytelling in business the authentic and fluent organization / |
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