Storytelling in business : the authentic and fluent organization / / Janis Forman.

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Year of Publication:2013
Language:English
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Physical Description:xiii, 287 p. :; ill.
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050 4 |a HD30.3  |b .F667 2013 
082 0 4 |a 658.4/5  |2 23 
100 1 |a Forman, Janis. 
245 1 0 |a Storytelling in business  |h [electronic resource] :  |b the authentic and fluent organization /  |c Janis Forman. 
260 |a Stanford, Calif. :  |b Stanford Business Books, an imprint of Stanford University Press,  |c 2013. 
300 |a xiii, 287 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
505 0 |a Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Communication in management  |v Case studies. 
650 0 |a Business communication  |v Case studies. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1124458  |z Click to View