Storytelling in business : the authentic and fluent organization / / Janis Forman.
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Year of Publication: | 2013 |
Language: | English |
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Physical Description: | xiii, 287 p. :; ill. |
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001 | 5001124458 | ||
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008 | 120904s2013 caua sb 001 0 eng d | ||
010 | |z 2012035315 | ||
020 | |z 9780804768719 (alk. paper) | ||
020 | |z 0804768714 | ||
020 | |a 9780804784955 (electronic bk.) | ||
035 | |a (MiAaPQ)5001124458 | ||
035 | |a (Au-PeEL)EBL1124458 | ||
035 | |a (CaPaEBR)ebr10656283 | ||
035 | |a (OCoLC)828793652 | ||
040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
050 | 4 | |a HD30.3 |b .F667 2013 | |
082 | 0 | 4 | |a 658.4/5 |2 23 |
100 | 1 | |a Forman, Janis. | |
245 | 1 | 0 | |a Storytelling in business |h [electronic resource] : |b the authentic and fluent organization / |c Janis Forman. |
260 | |a Stanford, Calif. : |b Stanford Business Books, an imprint of Stanford University Press, |c 2013. | ||
300 | |a xiii, 287 p. : |b ill. | ||
504 | |a Includes bibliographical references and index. | ||
505 | 0 | |a Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning. | |
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Communication in management |v Case studies. | |
650 | 0 | |a Business communication |v Case studies. | |
655 | 4 | |a Electronic books. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1124458 |z Click to View |