Visionary pricing : reflections and advances in honor of Dan Nimer / / edited by Gerald E. Smith.
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| Year of Publication: | 2012 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | Advances in business marketing & purchasing,
v. 19 |
| Online Access: | |
| Physical Description: | xix, 363 p. :; ill. |
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Table of Contents:
- section 1. Dan Nimer
- section 2. Pricing, strategy, and competitive advantage
- section 3. The defining role of value in pricing
- section 4. Pricing capability and pricing innovation.