Visionary pricing : reflections and advances in honor of Dan Nimer /

Visionary pricing : reflections and advances in honor of Dan Nimer / / edited by Gerald E. Smith.

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ProQuest (Firm)
TeilnehmendeR:
Smith, Gerald E.
Nimer, Dan.
ProQuest (Firm)
Year of Publication:2012
Edition:1st ed.
Language:English
Series:Advances in business marketing & purchasing, v. 19
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Physical Description:xix, 363 p. :; ill.
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spelling Visionary pricing [electronic resource] : reflections and advances in honor of Dan Nimer / edited by Gerald E. Smith.
1st ed.
Bingley [England] : Emerald Group Pub., 2012.
xix, 363 p. : ill.
Advances in business marketing & purchasing, 1069-0964 ; v. 19
Includes bibliographical references.
section 1. Dan Nimer -- section 2. Pricing, strategy, and competitive advantage -- section 3. The defining role of value in pricing -- section 4. Pricing capability and pricing innovation.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Pricing.
Marketing.
Purchasing.
Electronic books.
Smith, Gerald E.
Nimer, Dan.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1105021 Click to View
language English
format Electronic
eBook
author2 Smith, Gerald E.
Nimer, Dan.
ProQuest (Firm)
author_facet Smith, Gerald E.
Nimer, Dan.
ProQuest (Firm)
ProQuest (Firm)
author2_variant g e s ge ges
d n dn
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Smith, Gerald E.
title Visionary pricing reflections and advances in honor of Dan Nimer /
spellingShingle Visionary pricing reflections and advances in honor of Dan Nimer /
section 1. Dan Nimer -- section 2. Pricing, strategy, and competitive advantage -- section 3. The defining role of value in pricing -- section 4. Pricing capability and pricing innovation.
title_sub reflections and advances in honor of Dan Nimer /
title_full Visionary pricing [electronic resource] : reflections and advances in honor of Dan Nimer / edited by Gerald E. Smith.
title_fullStr Visionary pricing [electronic resource] : reflections and advances in honor of Dan Nimer / edited by Gerald E. Smith.
title_full_unstemmed Visionary pricing [electronic resource] : reflections and advances in honor of Dan Nimer / edited by Gerald E. Smith.
title_auth Visionary pricing reflections and advances in honor of Dan Nimer /
title_new Visionary pricing
title_sort visionary pricing reflections and advances in honor of dan nimer /
publisher Emerald Group Pub.,
publishDate 2012
physical xix, 363 p. : ill.
edition 1st ed.
contents section 1. Dan Nimer -- section 2. Pricing, strategy, and competitive advantage -- section 3. The defining role of value in pricing -- section 4. Pricing capability and pricing innovation.
isbn 9781780529974 (electronic bk.)
issn 1069-0964 ;
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5416
callnumber-sort HF 45416.5 V57 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1105021
illustrated Illustrated
oclc_num 822967881
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