All-out for victory! : magazine advertising and the World War II home front / / John Bush Jones.

• Author: ProQuest (Firm); Jones, John Bush.
• TeilnehmendeR: ProQuest (Firm)
• Year of Publication: 2009
• Language: English
• Physical Description: xi, 314 p. :; ill. (some col.).

Table of Contents

• "All-outs" and "double-barrelleds"
• How to advertise a war
• "This is worth fighting for"
• Motivational war ads
• "The arms behind the army"
• Industrial support of the war
• The farm front
• Agricultural support of the war
• "Use it up, wear it out, make it do, or do without!"
• Conservation, scrap drives, and home front efficiency
• Soda pop, letters, and cigarettes
• Morale overseas and at home
• "Produce, conserve, share, and play square"
• Coping with shortages and rationing
• "The hand that rocked the cradle rules the world"
• Women in war work
• "Dig down deep"
• Giving blood and buying bonds
• Epilogue : the world of tomorrow.