All-out for victory! : magazine advertising and the World War II home front /

All-out for victory! : magazine advertising and the World War II home front / / John Bush Jones.

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Jones, John Bush.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2009
Language:English
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Physical Description:xi, 314 p. :; ill. (some col.).
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id 5001084891
ctrlnum (MiAaPQ)5001084891
(Au-PeEL)EBL1084891
(CaPaEBR)ebr10319037
(CaONFJC)MIL247295
(OCoLC)646815634
collection bib_alma
record_format marc
spelling Jones, John Bush.
All-out for victory! [electronic resource] : magazine advertising and the World War II home front / John Bush Jones.
Waltham, Mass. : Brandeis University Press ; Hanover [N.H.] : Published by University Press of New England, c2009.
xi, 314 p. : ill. (some col.).
Includes bibliographical references (p. [297]-298) and index.
"All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising, Magazine United States History 20th century.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1084891 Click to View
language English
format Electronic
eBook
author Jones, John Bush.
spellingShingle Jones, John Bush.
All-out for victory! magazine advertising and the World War II home front /
"All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow.
author_facet Jones, John Bush.
ProQuest (Firm)
ProQuest (Firm)
author_variant j b j jb jbj
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Jones, John Bush.
title All-out for victory! magazine advertising and the World War II home front /
title_sub magazine advertising and the World War II home front /
title_full All-out for victory! [electronic resource] : magazine advertising and the World War II home front / John Bush Jones.
title_fullStr All-out for victory! [electronic resource] : magazine advertising and the World War II home front / John Bush Jones.
title_full_unstemmed All-out for victory! [electronic resource] : magazine advertising and the World War II home front / John Bush Jones.
title_auth All-out for victory! magazine advertising and the World War II home front /
title_new All-out for victory!
title_sort all-out for victory! magazine advertising and the world war ii home front /
publisher Brandeis University Press ; Published by University Press of New England,
publishDate 2009
physical xi, 314 p. : ill. (some col.).
contents "All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF6105
callnumber-sort HF 46105 U5 J66 42009
genre Electronic books.
genre_facet Electronic books.
geographic_facet United States
era_facet 20th century.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1084891
illustrated Illustrated
dewey-hundreds 900 - History & geography
dewey-tens 940 - History of Europe
dewey-ones 940 - History of Europe
dewey-full 940.53/1
dewey-sort 3940.53 11
dewey-raw 940.53/1
dewey-search 940.53/1
oclc_num 646815634
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(CaPaEBR)ebr10319037
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is_hierarchy_title All-out for victory! magazine advertising and the World War II home front /
author2_original_writing_str_mv noLinkedField
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