Handbook of social media management : value chain and business models in changing media markets /

Handbook of social media management : value chain and business models in changing media markets / / Mike Friedrichsen, Wolfgang Muhl-Benninghaus, editors.

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ProQuest (Firm)
TeilnehmendeR:
Friedrichsen, Mike.
Muhl-Benninghaus, Wolfgang.
ProQuest (Firm)
Year of Publication:2013
Language:English
Series:Media business and innovation
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Physical Description:ix, 880 p.
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spelling Handbook of social media management [electronic resource] : value chain and business models in changing media markets / Mike Friedrichsen, Wolfgang Muhl-Benninghaus, editors.
Berlin ; Heidelberg : Springer-Verlag, 2013.
ix, 880 p.
Media business and innovation
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Internet marketing.
Social media Marketing.
Electronic books.
Friedrichsen, Mike.
Muhl-Benninghaus, Wolfgang.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1082446 Click to View
language English
format Electronic
eBook
author2 Friedrichsen, Mike.
Muhl-Benninghaus, Wolfgang.
ProQuest (Firm)
author_facet Friedrichsen, Mike.
Muhl-Benninghaus, Wolfgang.
ProQuest (Firm)
ProQuest (Firm)
author2_variant m f mf
w m b wmb
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Friedrichsen, Mike.
title Handbook of social media management value chain and business models in changing media markets /
spellingShingle Handbook of social media management value chain and business models in changing media markets /
Media business and innovation
title_sub value chain and business models in changing media markets /
title_full Handbook of social media management [electronic resource] : value chain and business models in changing media markets / Mike Friedrichsen, Wolfgang Muhl-Benninghaus, editors.
title_fullStr Handbook of social media management [electronic resource] : value chain and business models in changing media markets / Mike Friedrichsen, Wolfgang Muhl-Benninghaus, editors.
title_full_unstemmed Handbook of social media management [electronic resource] : value chain and business models in changing media markets / Mike Friedrichsen, Wolfgang Muhl-Benninghaus, editors.
title_auth Handbook of social media management value chain and business models in changing media markets /
title_new Handbook of social media management
title_sort handbook of social media management value chain and business models in changing media markets /
series Media business and innovation
series2 Media business and innovation
publisher Springer-Verlag,
publishDate 2013
physical ix, 880 p.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5414
callnumber-sort HF 45414 H36 42013
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1082446
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.2
dewey-sort 3659.2
dewey-raw 659.2
dewey-search 659.2
oclc_num 847625000
work_keys_str_mv AT friedrichsenmike handbookofsocialmediamanagementvaluechainandbusinessmodelsinchangingmediamarkets
AT muhlbenninghauswolfgang handbookofsocialmediamanagementvaluechainandbusinessmodelsinchangingmediamarkets
AT proquestfirm handbookofsocialmediamanagementvaluechainandbusinessmodelsinchangingmediamarkets
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is_hierarchy_title Handbook of social media management value chain and business models in changing media markets /
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