Handbook of social media management : value chain and business models in changing media markets / / Mike Friedrichsen, Wolfgang Muhl-Benninghaus, editors.
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Year of Publication: | 2013 |
Language: | English |
Series: | Media business and innovation
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Physical Description: | ix, 880 p. |
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Handbook of social media management [electronic resource] : value chain and business models in changing media markets / Mike Friedrichsen, Wolfgang Muhl-Benninghaus, editors. Berlin ; Heidelberg : Springer-Verlag, 2013. ix, 880 p. Media business and innovation Includes bibliographical references. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Internet marketing. Social media Marketing. Electronic books. Friedrichsen, Mike. Muhl-Benninghaus, Wolfgang. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1082446 Click to View |
language |
English |
format |
Electronic eBook |
author2 |
Friedrichsen, Mike. Muhl-Benninghaus, Wolfgang. ProQuest (Firm) |
author_facet |
Friedrichsen, Mike. Muhl-Benninghaus, Wolfgang. ProQuest (Firm) ProQuest (Firm) |
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m f mf w m b wmb |
author2_role |
TeilnehmendeR TeilnehmendeR TeilnehmendeR |
author_corporate |
ProQuest (Firm) |
author_sort |
Friedrichsen, Mike. |
title |
Handbook of social media management value chain and business models in changing media markets / |
spellingShingle |
Handbook of social media management value chain and business models in changing media markets / Media business and innovation |
title_sub |
value chain and business models in changing media markets / |
title_full |
Handbook of social media management [electronic resource] : value chain and business models in changing media markets / Mike Friedrichsen, Wolfgang Muhl-Benninghaus, editors. |
title_fullStr |
Handbook of social media management [electronic resource] : value chain and business models in changing media markets / Mike Friedrichsen, Wolfgang Muhl-Benninghaus, editors. |
title_full_unstemmed |
Handbook of social media management [electronic resource] : value chain and business models in changing media markets / Mike Friedrichsen, Wolfgang Muhl-Benninghaus, editors. |
title_auth |
Handbook of social media management value chain and business models in changing media markets / |
title_new |
Handbook of social media management |
title_sort |
handbook of social media management value chain and business models in changing media markets / |
series |
Media business and innovation |
series2 |
Media business and innovation |
publisher |
Springer-Verlag, |
publishDate |
2013 |
physical |
ix, 880 p. |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
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HF5414 |
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HF 45414 H36 42013 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1082446 |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
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659 - Advertising & public relations |
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659.2 |
dewey-sort |
3659.2 |
dewey-raw |
659.2 |
dewey-search |
659.2 |
oclc_num |
847625000 |
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Handbook of social media management value chain and business models in changing media markets / |
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