Handbook of social media management : value chain and business models in changing media markets / / Mike Friedrichsen, Wolfgang Muhl-Benninghaus, editors.
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Year of Publication: | 2013 |
Language: | English |
Series: | Media business and innovation
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Online Access: | |
Physical Description: | ix, 880 p. |
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020 | |z 9783642288968 | ||
020 | |z 9783642288975 | ||
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035 | |a (Au-PeEL)EBL1082446 | ||
035 | |a (CaPaEBR)ebr10716386 | ||
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035 | |a (OCoLC)847625000 | ||
040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
050 | 4 | |a HF5414 |b .H36 2013 | |
082 | 0 | 4 | |a 659.2 |2 23 |
245 | 0 | 0 | |a Handbook of social media management |h [electronic resource] : |b value chain and business models in changing media markets / |c Mike Friedrichsen, Wolfgang Muhl-Benninghaus, editors. |
260 | |a Berlin ; |a Heidelberg : |b Springer-Verlag, |c 2013. | ||
300 | |a ix, 880 p. | ||
490 | 0 | |a Media business and innovation | |
504 | |a Includes bibliographical references. | ||
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Internet marketing. | |
650 | 0 | |a Social media |x Marketing. | |
655 | 4 | |a Electronic books. | |
700 | 1 | |a Friedrichsen, Mike. | |
700 | 1 | |a Muhl-Benninghaus, Wolfgang. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1082446 |z Click to View |