Handbook of social media management : value chain and business models in changing media markets / / Mike Friedrichsen, Wolfgang Muhl-Benninghaus, editors.
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| Year of Publication: | 2013 |
| Language: | English |
| Series: | Media business and innovation
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| Online Access: | |
| Physical Description: | ix, 880 p. |
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| Bibliography: | Includes bibliographical references. |
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| ISBN: | 9783642288968 9783642288975 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Mike Friedrichsen, Wolfgang Muhl-Benninghaus, editors. |