Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage / / Daina Middleton.
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| Year of Publication: | 2013 |
| Language: | English |
| Online Access: | |
| Physical Description: | xvii, 205 p. |
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| 001 | 5001068435 | ||
| 003 | MiAaPQ | ||
| 005 | 20200520144314.0 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 121129s2013 nju sb 001 0 eng d | ||
| 020 | |z 9781118402306 (cloth) | ||
| 020 | |a 9781118431962 (electronic bk.) | ||
| 035 | |a (MiAaPQ)5001068435 | ||
| 035 | |a (Au-PeEL)EBL1068435 | ||
| 035 | |a (CaPaEBR)ebr10626262 | ||
| 035 | |a (CaONFJC)MIL414759 | ||
| 035 | |a (OCoLC)819518486 | ||
| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.13 |b .M53 2013 | |
| 100 | 1 | |a Middleton, Daina. | |
| 245 | 1 | 0 | |a Marketing in the participation age |h [electronic resource] : |b a guide to motivating people to join, share, take part, connect, and engage / |c Daina Middleton. |
| 260 | |a Hoboken, N.J. : |b Wiley, |c 2013. | ||
| 300 | |a xvii, 205 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1068435 |z Click to View |