Reason-oriented marketing : a generic marketing approach for reasonable products and services / / Martin Masuch.
Saved in:
: | |
---|---|
TeilnehmendeR: | |
Year of Publication: | 2012 |
Language: | English |
Online Access: | |
Physical Description: | 69 p. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
5001035563 |
---|---|
ctrlnum |
(MiAaPQ)5001035563 (Au-PeEL)EBL1035563 (CaPaEBR)ebr10596655 (OCoLC)815391729 |
collection |
bib_alma |
fullrecord |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01186nam a2200325Ia 4500</leader><controlfield tag="001">5001035563</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cn|||||||||</controlfield><controlfield tag="008">120916s2012 gw sb 000 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9783842832978</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9783842882973</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)5001035563</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL1035563</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaPaEBR)ebr10596655</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)815391729</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415</subfield><subfield code="b">.M378 2012</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Masuch, Martin.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Reason-oriented marketing</subfield><subfield code="h">[electronic resource] :</subfield><subfield code="b">a generic marketing approach for reasonable products and services /</subfield><subfield code="c">Martin Masuch.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Hamburg :</subfield><subfield code="b">Diplomica Verlag,</subfield><subfield code="c">2012.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">69 p.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references.</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing research.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1035563</subfield><subfield code="z">Click to View</subfield></datafield></record></collection> |
record_format |
marc |
spelling |
Masuch, Martin. Reason-oriented marketing [electronic resource] : a generic marketing approach for reasonable products and services / Martin Masuch. Hamburg : Diplomica Verlag, 2012. 69 p. Includes bibliographical references. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Marketing. Marketing research. Electronic books. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1035563 Click to View |
language |
English |
format |
Electronic eBook |
author |
Masuch, Martin. |
spellingShingle |
Masuch, Martin. Reason-oriented marketing a generic marketing approach for reasonable products and services / |
author_facet |
Masuch, Martin. ProQuest (Firm) ProQuest (Firm) |
author_variant |
m m mm |
author2 |
ProQuest (Firm) |
author2_role |
TeilnehmendeR |
author_corporate |
ProQuest (Firm) |
author_sort |
Masuch, Martin. |
title |
Reason-oriented marketing a generic marketing approach for reasonable products and services / |
title_sub |
a generic marketing approach for reasonable products and services / |
title_full |
Reason-oriented marketing [electronic resource] : a generic marketing approach for reasonable products and services / Martin Masuch. |
title_fullStr |
Reason-oriented marketing [electronic resource] : a generic marketing approach for reasonable products and services / Martin Masuch. |
title_full_unstemmed |
Reason-oriented marketing [electronic resource] : a generic marketing approach for reasonable products and services / Martin Masuch. |
title_auth |
Reason-oriented marketing a generic marketing approach for reasonable products and services / |
title_new |
Reason-oriented marketing |
title_sort |
reason-oriented marketing a generic marketing approach for reasonable products and services / |
publisher |
Diplomica Verlag, |
publishDate |
2012 |
physical |
69 p. |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5415 |
callnumber-sort |
HF 45415 M378 42012 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1035563 |
illustrated |
Not Illustrated |
oclc_num |
815391729 |
work_keys_str_mv |
AT masuchmartin reasonorientedmarketingagenericmarketingapproachforreasonableproductsandservices AT proquestfirm reasonorientedmarketingagenericmarketingapproachforreasonableproductsandservices |
status_str |
n |
ids_txt_mv |
(MiAaPQ)5001035563 (Au-PeEL)EBL1035563 (CaPaEBR)ebr10596655 (OCoLC)815391729 |
is_hierarchy_title |
Reason-oriented marketing a generic marketing approach for reasonable products and services / |
author2_original_writing_str_mv |
noLinkedField |
_version_ |
1792330738039783424 |