Reason-oriented marketing : a generic marketing approach for reasonable products and services / / Martin Masuch.
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| Year of Publication: | 2012 |
| Language: | English |
| Online Access: | |
| Physical Description: | 69 p. |
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| Bibliography: | Includes bibliographical references. |
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| ISBN: | 9783842832978 9783842882973 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Martin Masuch. |