Creative marketing for new product and new business development / editors, Akira Ishikawa, Atsushi Tsujimoto.
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| TeilnehmendeR: | |
| Year of Publication: | 2008 |
| Language: | English |
| Online Access: | |
| Physical Description: | xvi, 320 p. :; ill. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9789812772183 9812772189 9789812772190 (electronic bk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | editors, Akira Ishikawa, Atsushi Tsujimoto. |