The Future of Consumption : : How Technology, Sustainability and Wellbeing Will Transform Retail and Customer Experience.
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| Place / Publishing House: | Cham : : Springer International Publishing AG,, 2023. ©2024. |
| Year of Publication: | 2023 |
| Edition: | 1st ed. |
| Language: | English |
| Physical Description: | 1 online resource (397 pages) |
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Table of Contents:
- Intro
- Acknowledgements
- The Future of Consumption
- Contents
- Notes on Contributors
- List of Figures
- List of Images
- List of Tables
- 1: Introduction: The Future of Consumption
- Retail and Consumption
- Major Trends in Retail and Consumption
- Technology
- Sustainability
- Consumer Well-Being
- Customer Experience
- Summarising Words
- References
- Part I: Technology
- 2: The Intersection of Sustainability and Technology in the Context of the Digital Marketplace
- Introduction
- Theoretical Background
- The Study
- Discussion: Are Digital Apps Enablers of Sustainable Consumption?
- Case Study 1: Think Dirty (Cosmetics)
- Case Study 2: Too Good to Go (Food)
- Case Study 3: Vinted (Clothing)
- Conclusion: Towards more Sustainable Consumption
- References
- 3: Smart Signage: Toward a Transformative Model that Effectively Generates Consumer-Product Relationships
- Introduction
- Smart Signage: Importance to Retail and Potential Outcomes
- Proposed Model
- Two-Way Communication Design
- Smart Signage Design Characteristics
- Psychological Distance
- Privacy Concerns
- Consumer-Product Relationships
- Conclusion
- References
- 4: Into the Metaverse: Technological Advances Shaping the Future of Consumer and Retail Marketing
- Introduction
- A McLuhanian Lens
- The Metaverse
- Marketing in the Metaverse
- Navigating a Mixed Reality Future
- Imagining the Future
- Conclusion
- References
- 5: Consumer Trust and Platformised Retail Personalisation
- Introducing Trust-Dependent Personalised Retail
- The Unevenly Distributed Future
- Efficiency, Trust and Lack of Control
- Hybrid Retail Personalisation
- Resignation and Regulation
- Focus-Groups: Consumer Sentiment Regarding Data Collection and Personalisation
- Lack of Data-Collection Transparency: So-Called Consent.
- Personalisation or Surveillance? The Level of Trust Decides
- Discussion: Platformisation and Personalisation
- From Platformisation to Personalisation
- From Personalisation to an Automated Lack of Transparency
- Conclusions
- References
- 6: Friend or Foe? How Buy-Now-Pay-Later Is Seeking to Change Traditional Consumer-Retailer Relationships in the UK
- Introduction
- What Is BNPL?
- BNPL and Changing Consumption Patterns
- Conceptual Concerns
- The Study
- Data Generation
- Data Analysis
- Participants
- Results
- Mutualism (Win-Win-Win Outcomes)
- Commensalism (Mix of Win-Neutral Outcomes)
- Parasitism (Mix of Win-Lose Outcomes)
- Amensalism (Mix of Lose-Neutral Outcomes)
- Synnecrosis (Lose-Lose-Lose Outcomes)
- Discussion
- Conclusion
- References
- 7: The Future of Grocery Retail
- Part II: Sustainability
- 8: Toward a Packaging-Free Society: A Historical Journey of Institutionalization and the Way Forward
- Introduction
- Packaging: Concurrently Reveal and Conceal
- Retailers and Sustainability
- Zero Waste Movement: Packaging-Free Retailing
- Re-Birth of Packaging-Free Shopping
- Overcoming the Barriers to Packaging-Free Shopping
- Conclusion
- References
- 9: Trending Seaweed: Future Opportunities in Retail?
- Introduction
- Materials and Method
- Shopping for Seaweed
- Searching for Seaweed in-Store
- The Lack of Retail Innovation
- Seaweed Futures and Features
- Conclusion
- References
- 10: Grocery Retailers' Approaches to Discussion on the Food Waste Issue on Social Media
- Food Waste as a Topical Concern
- Retailers in Issue Arenas
- Issue Arenas as Sites for Public Discussion
- Social Media as a Context for an Issue Arena
- Studying Food Waste Discussion on Social Media
- Grocery Retailers' Approaches to Food Waste: Reporting, Assisting and Initiating Discussion.
- Reporting on Reducing Food Waste
- Assisting Households in Reducing Food Waste
- Initiating Discussion for Reducing Food Waste
- Summary of the Findings
- Retailers as Shapers of the Future of Food Waste
- References
- 11: Sustainable Consumption in Taiwan and China: Drivers and Impediments
- Introduction
- Sustainable Consumption Factors
- Country Cases
- Sustainable Consumption in Taiwan
- Sustainable Consumption in China
- Concluding Discussion
- References
- 12: Digitalization: A Potential Tool for Sustainable Consumption?
- Introduction
- The Emergence of e-commerce: The World Is Your Oyster
- Web 2.0: Empowered or Exploited Consumers?
- Virtual Reality: Consumption without Physical Limits?
- Can Digitalization Become a Tool for Sustainable Consumption?
- References
- 13: The Challenge of Overproduction and Overconsumption
- Challenges Facing the Future of Consumption
- Discounting as the Missing Link
- Aim and Research Scope
- Design of the Study
- Types of Discounting
- Reasons Behind Discounting
- Ways to Reduce End-of-season Sales
- Optimising
- Stimulating the Market
- Finding Alternative Solutions for Unsold Products
- Conclusion
- Future Avenues for Retail and Consumption
- References
- 14: Create Tomorrow's Vintage
- Part III: Wellbeing
- 15: The Future of Wellbeing: Value Creation in Digital Mental Health Services
- Introduction
- Value Creation and Consumer Wellbeing in Digital Mental Health Ecosystems
- Mapping the Digital Mental Health Servicescape
- It's a Wild Wild West: General Characteristics of the Digital Mental Health Servicescape
- Self-Care Valley: AI Platforms for Consumer Wellbeing
- The Blue Pill: Clinical AI Solutions
- The Happiness Market: Human Actors in Search of Wellbeing
- The Therapy Room: Online Clinical Human Interactions.
- Discussion: Generating Transformative Value in Digital Mental Health
- References
- 16: No Cash, No Coins, No Cards, But You: Biohacking the Future of Payments
- Introduction
- Transhumanism, Biohacking, and Embodied Technologies
- Present Futuristic Challenges
- Conclusion
- References
- 17: Contemporary Consumption of Brand Activism
- Introduction
- An Opportunity to Match Values and Bolster Consumer Wellbeing
- Consumers of Brand Activism: An Exploratory Investigation
- Consumers of Brand Activism: Findings and Additional Insights
- Consumption of Brand Activism through Evaluations of Authenticity
- Negativity Bias in the Consumption of Brand Activism
- What Is Important to Contemporary Consumers of Brand Activism?
- Insights into Brand activism's Effects on Consumers
- Concluding Remarks
- References
- 18: Vegan Consumption: Insights into the Consumer-driven Emergence of the Vegan Market
- Introduction
- Understanding the Vegan Movement
- Consumption-driven Market Emergence (CDME)
- The Consumption-driven Emergence of the Vegan Market
- Emergence of the Counter-cultural Vegan Ideology
- Embedded Entrepreneurship in Veganism
- Vegan Market Catalysts
- Lifestyle Legitimation through Mainstreaming
- Conclusion and Way Forward
- Implications for Industry Practitioners
- Implications for Research and Ways Forward
- References
- 19: Buying Happiness
- Consumption for Good
- Access Over Ownership
- Healthwashing or Brands as Role Models
- Consuming Healthcare
- Subscribing to Happiness
- Part IV: Customer Experience
- 20: Re-examining the Place of the Physical Store During the Digital Retail Era
- Introduction
- Classic Role of Physical Stores
- The Role of Online Stores
- Combination of Online and Physical Stores
- Methodology
- Results
- Shopping Behaviors
- Information and Inspiration.
- Stores of the Future
- Important Attributes
- How the Store of the Future Should Be
- Conclusions
- References
- 21: Employee-to-Customer Improvisation: A Value Creation Strategy for Navigating the Contemporary Consumption Experience
- Introduction
- Employee-to-Employee Improvisation and Employee-to-Customer Improvisation
- Practical Need for Employee-to-Customer Improvisation: Building a Conceptual Model
- Motivation: Customer Orientation
- Ability: Social Skill
- Opportunity: Job Autonomy and Service Scripts
- Boundary Conditions of Employee-to-Customer Improvisation
- Developing Improvisational Capability
- Closing Thoughts
- References
- 22: (When) Is it Worth Investing in the Personal Service Encounter?
- Introduction
- What Is a Personal Service Encounter?
- A Delicate Balance
- Who Visits the Physical Store? And Why?
- Different Strokes for Different Folks
- The Future of the Service Encounter
- Implications
- Research Limitations and Outlook
- References
- 23: Can Future Shopping Experiences Be Present in the Past? The Case of a Local High Street
- Introduction
- The Temporal Thrown-togetherness of a High Street
- The Circular Retail History of Södergatan
- Two Different Shopping Experiences
- Looking into the Future
- Retail Evolution and Devolution
- References
- 24: Timeless Tricks
- Index.