The Future of Consumption : : How Technology, Sustainability and Wellbeing Will Transform Retail and Customer Experience.

• Author: Bäckström, Kristina.
• TeilnehmendeR: Egan-Wyer, Carys.; Samsioe, Emma.
• Place / Publishing House: Cham : : Springer International Publishing AG,, 2023.; ©2024.
• Year of Publication: 2023
• Edition: 1st ed.
• Language: English
• Physical Description: 1 online resource (397 pages)

Table of Contents

Intro -- Acknowledgements -- The Future of Consumption -- Contents -- Notes on Contributors -- List of Figures -- List of Images -- List of Tables -- 1: Introduction: The Future of Consumption -- Retail and Consumption -- Major Trends in Retail and Consumption -- Technology -- Sustainability -- Consumer Well-Being -- Customer Experience -- Summarising Words -- References -- Part I: Technology -- 2: The Intersection of Sustainability and Technology in the Context of the Digital Marketplace -- Introduction -- Theoretical Background -- The Study -- Discussion: Are Digital Apps Enablers of Sustainable Consumption? -- Case Study 1: Think Dirty (Cosmetics) -- Case Study 2: Too Good to Go (Food) -- Case Study 3: Vinted (Clothing) -- Conclusion: Towards more Sustainable Consumption -- References -- 3: Smart Signage: Toward a Transformative Model that Effectively Generates Consumer-Product Relationships -- Introduction -- Smart Signage: Importance to Retail and Potential Outcomes -- Proposed Model -- Two-Way Communication Design -- Smart Signage Design Characteristics -- Psychological Distance -- Privacy Concerns -- Consumer-Product Relationships -- Conclusion -- References -- 4: Into the Metaverse: Technological Advances Shaping the Future of Consumer and Retail Marketing -- Introduction -- A McLuhanian Lens -- The Metaverse -- Marketing in the Metaverse -- Navigating a Mixed Reality Future -- Imagining the Future -- Conclusion -- References -- 5: Consumer Trust and Platformised Retail Personalisation -- Introducing Trust-Dependent Personalised Retail -- The Unevenly Distributed Future -- Efficiency, Trust and Lack of Control -- Hybrid Retail Personalisation -- Resignation and Regulation -- Focus-Groups: Consumer Sentiment Regarding Data Collection and Personalisation -- Lack of Data-Collection Transparency: So-Called Consent.

Personalisation or Surveillance? The Level of Trust Decides -- Discussion: Platformisation and Personalisation -- From Platformisation to Personalisation -- From Personalisation to an Automated Lack of Transparency -- Conclusions -- References -- 6: Friend or Foe? How Buy-Now-Pay-Later Is Seeking to Change Traditional Consumer-Retailer Relationships in the UK -- Introduction -- What Is BNPL? -- BNPL and Changing Consumption Patterns -- Conceptual Concerns -- The Study -- Data Generation -- Data Analysis -- Participants -- Results -- Mutualism (Win-Win-Win Outcomes) -- Commensalism (Mix of Win-Neutral Outcomes) -- Parasitism (Mix of Win-Lose Outcomes) -- Amensalism (Mix of Lose-Neutral Outcomes) -- Synnecrosis (Lose-Lose-Lose Outcomes) -- Discussion -- Conclusion -- References -- 7: The Future of Grocery Retail -- Part II: Sustainability -- 8: Toward a Packaging-Free Society: A Historical Journey of Institutionalization and the Way Forward -- Introduction -- Packaging: Concurrently Reveal and Conceal -- Retailers and Sustainability -- Zero Waste Movement: Packaging-Free Retailing -- Re-Birth of Packaging-Free Shopping -- Overcoming the Barriers to Packaging-Free Shopping -- Conclusion -- References -- 9: Trending Seaweed: Future Opportunities in Retail? -- Introduction -- Materials and Method -- Shopping for Seaweed -- Searching for Seaweed in-Store -- The Lack of Retail Innovation -- Seaweed Futures and Features -- Conclusion -- References -- 10: Grocery Retailers' Approaches to Discussion on the Food Waste Issue on Social Media -- Food Waste as a Topical Concern -- Retailers in Issue Arenas -- Issue Arenas as Sites for Public Discussion -- Social Media as a Context for an Issue Arena -- Studying Food Waste Discussion on Social Media -- Grocery Retailers' Approaches to Food Waste: Reporting, Assisting and Initiating Discussion.

Reporting on Reducing Food Waste -- Assisting Households in Reducing Food Waste -- Initiating Discussion for Reducing Food Waste -- Summary of the Findings -- Retailers as Shapers of the Future of Food Waste -- References -- 11: Sustainable Consumption in Taiwan and China: Drivers and Impediments -- Introduction -- Sustainable Consumption Factors -- Country Cases -- Sustainable Consumption in Taiwan -- Sustainable Consumption in China -- Concluding Discussion -- References -- 12: Digitalization: A Potential Tool for Sustainable Consumption? -- Introduction -- The Emergence of e-commerce: The World Is Your Oyster -- Web 2.0: Empowered or Exploited Consumers? -- Virtual Reality: Consumption without Physical Limits? -- Can Digitalization Become a Tool for Sustainable Consumption? -- References -- 13: The Challenge of Overproduction and Overconsumption -- Challenges Facing the Future of Consumption -- Discounting as the Missing Link -- Aim and Research Scope -- Design of the Study -- Types of Discounting -- Reasons Behind Discounting -- Ways to Reduce End-of-season Sales -- Optimising -- Stimulating the Market -- Finding Alternative Solutions for Unsold Products -- Conclusion -- Future Avenues for Retail and Consumption -- References -- 14: Create Tomorrow's Vintage -- Part III: Wellbeing -- 15: The Future of Wellbeing: Value Creation in Digital Mental Health Services -- Introduction -- Value Creation and Consumer Wellbeing in Digital Mental Health Ecosystems -- Mapping the Digital Mental Health Servicescape -- It's a Wild Wild West: General Characteristics of the Digital Mental Health Servicescape -- Self-Care Valley: AI Platforms for Consumer Wellbeing -- The Blue Pill: Clinical AI Solutions -- The Happiness Market: Human Actors in Search of Wellbeing -- The Therapy Room: Online Clinical Human Interactions.

Discussion: Generating Transformative Value in Digital Mental Health -- References -- 16: No Cash, No Coins, No Cards, But You: Biohacking the Future of Payments -- Introduction -- Transhumanism, Biohacking, and Embodied Technologies -- Present Futuristic Challenges -- Conclusion -- References -- 17: Contemporary Consumption of Brand Activism -- Introduction -- An Opportunity to Match Values and Bolster Consumer Wellbeing -- Consumers of Brand Activism: An Exploratory Investigation -- Consumers of Brand Activism: Findings and Additional Insights -- Consumption of Brand Activism through Evaluations of Authenticity -- Negativity Bias in the Consumption of Brand Activism -- What Is Important to Contemporary Consumers of Brand Activism? -- Insights into Brand activism's Effects on Consumers -- Concluding Remarks -- References -- 18: Vegan Consumption: Insights into the Consumer-driven Emergence of the Vegan Market -- Introduction -- Understanding the Vegan Movement -- Consumption-driven Market Emergence (CDME) -- The Consumption-driven Emergence of the Vegan Market -- Emergence of the Counter-cultural Vegan Ideology -- Embedded Entrepreneurship in Veganism -- Vegan Market Catalysts -- Lifestyle Legitimation through Mainstreaming -- Conclusion and Way Forward -- Implications for Industry Practitioners -- Implications for Research and Ways Forward -- References -- 19: Buying Happiness -- Consumption for Good -- Access Over Ownership -- Healthwashing or Brands as Role Models -- Consuming Healthcare -- Subscribing to Happiness -- Part IV: Customer Experience -- 20: Re-examining the Place of the Physical Store During the Digital Retail Era -- Introduction -- Classic Role of Physical Stores -- The Role of Online Stores -- Combination of Online and Physical Stores -- Methodology -- Results -- Shopping Behaviors -- Information and Inspiration.

Stores of the Future -- Important Attributes -- How the Store of the Future Should Be -- Conclusions -- References -- 21: Employee-to-Customer Improvisation: A Value Creation Strategy for Navigating the Contemporary Consumption Experience -- Introduction -- Employee-to-Employee Improvisation and Employee-to-Customer Improvisation -- Practical Need for Employee-to-Customer Improvisation: Building a Conceptual Model -- Motivation: Customer Orientation -- Ability: Social Skill -- Opportunity: Job Autonomy and Service Scripts -- Boundary Conditions of Employee-to-Customer Improvisation -- Developing Improvisational Capability -- Closing Thoughts -- References -- 22: (When) Is it Worth Investing in the Personal Service Encounter? -- Introduction -- What Is a Personal Service Encounter? -- A Delicate Balance -- Who Visits the Physical Store? And Why? -- Different Strokes for Different Folks -- The Future of the Service Encounter -- Implications -- Research Limitations and Outlook -- References -- 23: Can Future Shopping Experiences Be Present in the Past? The Case of a Local High Street -- Introduction -- The Temporal Thrown-togetherness of a High Street -- The Circular Retail History of Södergatan -- Two Different Shopping Experiences -- Looking into the Future -- Retail Evolution and Devolution -- References -- 24: Timeless Tricks -- Index.