Enlisting Madison Avenue : the marketing approach to earning popular support in theaters of operation / / Todd C. Helmus, Christopher Paul, Russell W. Glenn.
Virtually every action, message, and decision of a military force shapes the opinions of an indigenous population: strategic communication, treatment of civilians at vehicle checkpoints, and the accuracy or inaccuracy of aerial bombardment. Themes of U.S. goodwill mean little if its actions convey o...
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Year of Publication: | 2007 |
Language: | English |
Physical Description: | 1 online resource (241 p.) |
Notes: | Description based upon print version of record. |
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Helmus, Todd C. [ ];
ProQuest (Firm) [ ];
Paul, Christopher, 1971- [ TeilnehmendeR ];
Glenn, Russell W. [ TeilnehmendeR ];
ProQuest (Firm) [ TeilnehmendeR ]
Published: 2007.
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Published: 2007.