Rule Developing Experimentation : : A Systematic Approach to Understand & Engineer the Consumer Mind / / edited by Alex Gofman, Howard R. Moskowitz.
Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, particularly in product development. However, consumers frequently cannot articulate exactly what they need...
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| Place / Publishing House: | Sharjah, United Arab Emirates : : Bentham Science Publishers,, 2012. |
| Year of Publication: | 2012 |
| Language: | English |
| Physical Description: | 1 online resource (450 pages) :; illustrations |
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Electronic
| DOAB Directory of Open Access Books | Available |