Fear Appeal e Message Framing : : Strategie persuasive in interazione per la promozione della salute / / Gianmarco Romani.
Our health is largely linked to our actions, habits and lifestyles. This implies greater personal and responsibility and, at an institutional level, the possibility and the obligation to act to prevent diseases and promote a healthy behaviour. Persuasive communication is one of the main tools for pu...
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Superior document: | Premio Ricerca «Città di Firenze» |
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Place / Publishing House: | Florence : : Firenze University Press,, 2013. |
Year of Publication: | 2013 |
Language: | Italian |
Series: | Premio Ricerca «Città di Firenze».
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Physical Description: | 1 online resource (104 pages). |
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(CKB)5860000000047137 (NjHacI)995860000000047137 (EXLCZ)995860000000047137 |
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Romani, Gianmarco, author. Fear Appeal e Message Framing : Strategie persuasive in interazione per la promozione della salute / Gianmarco Romani. Fear Appeal e Message Framing Florence : Firenze University Press, 2013. 1 online resource (104 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier Premio Ricerca «Città di Firenze» Description based on online resource; title from PDF title page (Firenze University Press, viewed May 13, 2023). Our health is largely linked to our actions, habits and lifestyles. This implies greater personal and responsibility and, at an institutional level, the possibility and the obligation to act to prevent diseases and promote a healthy behaviour. Persuasive communication is one of the main tools for pursuing this goal. In fact, it has proven effective in promoting a change in attitudes, intentions and behaviours. Given these assumptions, the research investigates the possibility of simultaneously using two of the most effective communication strategies (fear appeal is message framing), evaluating which combination is more persuasive in promoting important preventive behaviour, such as the use of sunscreen. Premessa -- 9 -- Introduzione -- 11 -- Studio 1 Messa a punto degli stimoli -- 37 -- strategie in interazione -- 45 -- promozione delluso della crema solare tra gli adolescenti -- 71 -- Conclusioni -- 91 -- Bibliografia -- 95 -- Copertina posteriore -- 105 -- Copyright. Social psychology. 88-927-3479-2 Premio Ricerca «Città di Firenze». |
language |
Italian |
format |
eBook |
author |
Romani, Gianmarco, |
spellingShingle |
Romani, Gianmarco, Fear Appeal e Message Framing : Strategie persuasive in interazione per la promozione della salute / Premio Ricerca «Città di Firenze» Premessa -- 9 -- Introduzione -- 11 -- Studio 1 Messa a punto degli stimoli -- 37 -- strategie in interazione -- 45 -- promozione delluso della crema solare tra gli adolescenti -- 71 -- Conclusioni -- 91 -- Bibliografia -- 95 -- Copertina posteriore -- 105 -- Copyright. |
author_facet |
Romani, Gianmarco, |
author_variant |
g r gr |
author_role |
VerfasserIn |
author_sort |
Romani, Gianmarco, |
title |
Fear Appeal e Message Framing : Strategie persuasive in interazione per la promozione della salute / |
title_sub |
Strategie persuasive in interazione per la promozione della salute / |
title_full |
Fear Appeal e Message Framing : Strategie persuasive in interazione per la promozione della salute / Gianmarco Romani. |
title_fullStr |
Fear Appeal e Message Framing : Strategie persuasive in interazione per la promozione della salute / Gianmarco Romani. |
title_full_unstemmed |
Fear Appeal e Message Framing : Strategie persuasive in interazione per la promozione della salute / Gianmarco Romani. |
title_auth |
Fear Appeal e Message Framing : Strategie persuasive in interazione per la promozione della salute / |
title_alt |
Fear Appeal e Message Framing |
title_new |
Fear Appeal e Message Framing : |
title_sort |
fear appeal e message framing : strategie persuasive in interazione per la promozione della salute / |
series |
Premio Ricerca «Città di Firenze» |
series2 |
Premio Ricerca «Città di Firenze» |
publisher |
Firenze University Press, |
publishDate |
2013 |
physical |
1 online resource (104 pages). |
contents |
Premessa -- 9 -- Introduzione -- 11 -- Studio 1 Messa a punto degli stimoli -- 37 -- strategie in interazione -- 45 -- promozione delluso della crema solare tra gli adolescenti -- 71 -- Conclusioni -- 91 -- Bibliografia -- 95 -- Copertina posteriore -- 105 -- Copyright. |
isbn |
88-927-3479-2 |
callnumber-first |
H - Social Science |
callnumber-subject |
HM - Sociology |
callnumber-label |
HM251 |
callnumber-sort |
HM 3251 R663 42013 |
illustrated |
Not Illustrated |
dewey-hundreds |
300 - Social sciences |
dewey-tens |
300 - Social sciences, sociology & anthropology |
dewey-ones |
302 - Social interaction |
dewey-full |
302 |
dewey-sort |
3302 |
dewey-raw |
302 |
dewey-search |
302 |
work_keys_str_mv |
AT romanigianmarco fearappealemessageframingstrategiepersuasiveininterazioneperlapromozionedellasalute AT romanigianmarco fearappealemessageframing |
status_str |
n |
ids_txt_mv |
(CKB)5860000000047137 (NjHacI)995860000000047137 (EXLCZ)995860000000047137 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Premio Ricerca «Città di Firenze» |
is_hierarchy_title |
Fear Appeal e Message Framing : Strategie persuasive in interazione per la promozione della salute / |
container_title |
Premio Ricerca «Città di Firenze» |
_version_ |
1796653242159988738 |
fullrecord |
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