Fear Appeal e Message Framing : : Strategie persuasive in interazione per la promozione della salute / / Gianmarco Romani.
Our health is largely linked to our actions, habits and lifestyles. This implies greater personal and responsibility and, at an institutional level, the possibility and the obligation to act to prevent diseases and promote a healthy behaviour. Persuasive communication is one of the main tools for pu...
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| Superior document: | Premio Ricerca «Città di Firenze» |
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| Place / Publishing House: | Florence : : Firenze University Press,, 2013. |
| Year of Publication: | 2013 |
| Language: | Italian |
| Series: | Premio Ricerca «Città di Firenze».
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| Physical Description: | 1 online resource (104 pages). |
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Electronic
| DOAB Directory of Open Access Books | Available |