Social media in rural China : : social networks and moral frameworks / / Tom McDonald.
China's distinctive social media platforms have gained notable popularity among the nation's vast number of internet users, but has China's countryside been 'left behind' in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community...
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Place / Publishing House: | London : : UCL Press,, 2016. |
Year of Publication: | 2016 |
Language: | English |
Series: | Why we post.
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Physical Description: | 1 online resource (219 pages). |
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McDonald, Tom, author. Social media in rural China : social networks and moral frameworks / Tom McDonald. London : UCL Press, 2016. 1 online resource (219 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier Why we post Description based on publisher supplied metadata and other sources. China's distinctive social media platforms have gained notable popularity among the nation's vast number of internet users, but has China's countryside been 'left behind' in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, many rural Chinese people have already integrated social media into their everyday experience. Throughout his ground-breaking study, McDonald argues that social media allows rural people to extend and transform their social relationships by deepening already existing connections with friends known through their school, work or village, while also experimenting with completely new forms of relationships through online interactions with strangers, particularly when looking for love and romance. By juxtaposing these seemingly opposed relations, rural social media users are able to use these technologies to understand, capitalise on and challenge the notions of morality that underlie rural life. 1. Introduction and field site: down to the countryside -- 2. The social media landscape: visibility and economy -- 3. Visual postings: idealising family-love, marriage and 'little treasures' -- 4. Relationships: circles of friends, encounters with strangers -- 5. Moral accumulation: collecting credits on social media -- 6. Broader relations: the family, the state and social media -- 7. Conclusion: circles and strangers, media moralities and 'the Chinese internet' -- Appendix. Methodology. China Rural conditions. China Social conditions 20th century. 1-911307-31-2 Why we post. |
language |
English |
format |
eBook |
author |
McDonald, Tom, |
spellingShingle |
McDonald, Tom, Social media in rural China : social networks and moral frameworks / Why we post 1. Introduction and field site: down to the countryside -- 2. The social media landscape: visibility and economy -- 3. Visual postings: idealising family-love, marriage and 'little treasures' -- 4. Relationships: circles of friends, encounters with strangers -- 5. Moral accumulation: collecting credits on social media -- 6. Broader relations: the family, the state and social media -- 7. Conclusion: circles and strangers, media moralities and 'the Chinese internet' -- Appendix. Methodology. |
author_facet |
McDonald, Tom, |
author_variant |
t m tm |
author_role |
VerfasserIn |
author_sort |
McDonald, Tom, |
title |
Social media in rural China : social networks and moral frameworks / |
title_sub |
social networks and moral frameworks / |
title_full |
Social media in rural China : social networks and moral frameworks / Tom McDonald. |
title_fullStr |
Social media in rural China : social networks and moral frameworks / Tom McDonald. |
title_full_unstemmed |
Social media in rural China : social networks and moral frameworks / Tom McDonald. |
title_auth |
Social media in rural China : social networks and moral frameworks / |
title_new |
Social media in rural China : |
title_sort |
social media in rural china : social networks and moral frameworks / |
series |
Why we post |
series2 |
Why we post |
publisher |
UCL Press, |
publishDate |
2016 |
physical |
1 online resource (219 pages). |
contents |
1. Introduction and field site: down to the countryside -- 2. The social media landscape: visibility and economy -- 3. Visual postings: idealising family-love, marriage and 'little treasures' -- 4. Relationships: circles of friends, encounters with strangers -- 5. Moral accumulation: collecting credits on social media -- 6. Broader relations: the family, the state and social media -- 7. Conclusion: circles and strangers, media moralities and 'the Chinese internet' -- Appendix. Methodology. |
isbn |
1-911307-31-2 |
callnumber-first |
H - Social Science |
callnumber-subject |
HN - Social History and Conditions |
callnumber-label |
HN733 |
callnumber-sort |
HN 3733.5 M336 42016 |
geographic |
China Rural conditions. China Social conditions 20th century. |
geographic_facet |
China |
era_facet |
20th century. |
illustrated |
Not Illustrated |
dewey-hundreds |
300 - Social sciences |
dewey-tens |
300 - Social sciences, sociology & anthropology |
dewey-ones |
306 - Culture & institutions |
dewey-full |
306.0951 |
dewey-sort |
3306.0951 |
dewey-raw |
306.0951 |
dewey-search |
306.0951 |
work_keys_str_mv |
AT mcdonaldtom socialmediainruralchinasocialnetworksandmoralframeworks |
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(CKB)5710000000111637 (NjHacI)995710000000111637 (EXLCZ)995710000000111637 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Why we post |
is_hierarchy_title |
Social media in rural China : social networks and moral frameworks / |
container_title |
Why we post |
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1796653259701616641 |
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