Social media in rural China : : social networks and moral frameworks / / Tom McDonald.

• Superior document: Why we post
• VerfasserIn: McDonald, Tom,
• Place / Publishing House: London : : UCL Press,, 2016.
• Year of Publication: 2016
• Language: English
• Series: Why we post.
• Physical Description: 1 online resource (219 pages).
• Hierarchical level: Monograph
• Statement of Responsibility: Tom McDonald.

China's distinctive social media platforms have gained notable popularity among the nation's vast number of internet users, but has China's countryside been 'left behind' in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, many rural Chinese people have already integrated social media into their everyday experience. Throughout his ground-breaking study, McDonald argues that social media allows rural people to extend and transform their social relationships by deepening already existing connections with friends known through their school, work or village, while also experimenting with completely new forms of relationships through online interactions with strangers, particularly when looking for love and romance. By juxtaposing these seemingly opposed relations, rural social media users are able to use these technologies to understand, capitalise on and challenge the notions of morality that underlie rural life.