Communication Management / / František Pollák, Jakub Soviar, Roman Vavrek.
Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic se...
Saved in:
VerfasserIn: | |
---|---|
TeilnehmendeR: | |
Place / Publishing House: | London : : IntechOpen,, 2022. |
Year of Publication: | 2022 |
Language: | English |
Physical Description: | 1 online resource (164 pages) |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
993603763704498 |
---|---|
ctrlnum |
(CKB)5850000000050262 (NjHacI)995850000000050262 (EXLCZ)995850000000050262 |
collection |
bib_alma |
record_format |
marc |
spelling |
Pollák, František, author. Communication Management / František Pollák, Jakub Soviar, Roman Vavrek. London : IntechOpen, 2022. 1 online resource (164 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Description based on publisher supplied metadata and other sources. Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies. English. Communication in management. 1-83969-513-7 Vavrek, Roman, author. Soviar, Jakub, author. |
language |
English |
format |
eBook |
author |
Pollák, František, Vavrek, Roman, Soviar, Jakub, |
spellingShingle |
Pollák, František, Vavrek, Roman, Soviar, Jakub, Communication Management / |
author_facet |
Pollák, František, Vavrek, Roman, Soviar, Jakub, Vavrek, Roman, Soviar, Jakub, |
author_variant |
f p fp r v rv j s js |
author_role |
VerfasserIn VerfasserIn VerfasserIn |
author2 |
Vavrek, Roman, Soviar, Jakub, |
author2_role |
TeilnehmendeR TeilnehmendeR |
author_sort |
Pollák, František, |
title |
Communication Management / |
title_full |
Communication Management / František Pollák, Jakub Soviar, Roman Vavrek. |
title_fullStr |
Communication Management / František Pollák, Jakub Soviar, Roman Vavrek. |
title_full_unstemmed |
Communication Management / František Pollák, Jakub Soviar, Roman Vavrek. |
title_auth |
Communication Management / |
title_new |
Communication Management / |
title_sort |
communication management / |
publisher |
IntechOpen, |
publishDate |
2022 |
physical |
1 online resource (164 pages) |
isbn |
1-83969-513-7 |
callnumber-first |
H - Social Science |
callnumber-subject |
HD - Industries, Land Use, Labor |
callnumber-label |
HD30 |
callnumber-sort |
HD 230.3 P655 42022 |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.45 |
dewey-sort |
3658.45 |
dewey-raw |
658.45 |
dewey-search |
658.45 |
work_keys_str_mv |
AT pollakfrantisek communicationmanagement AT vavrekroman communicationmanagement AT soviarjakub communicationmanagement |
status_str |
n |
ids_txt_mv |
(CKB)5850000000050262 (NjHacI)995850000000050262 (EXLCZ)995850000000050262 |
carrierType_str_mv |
cr |
is_hierarchy_title |
Communication Management / |
author2_original_writing_str_mv |
noLinkedField noLinkedField |
_version_ |
1796653233700077568 |
fullrecord |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01763nam a2200313 i 4500</leader><controlfield tag="001">993603763704498</controlfield><controlfield tag="005">20230627091740.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr |||||||||||</controlfield><controlfield tag="008">230627s2022 enk o 000 0 eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CKB)5850000000050262</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(NjHacI)995850000000050262</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(EXLCZ)995850000000050262</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">NjHacI</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="c">NjHacl</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HD30.3</subfield><subfield code="b">.P655 2022</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">658.45</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Pollák, František,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Communication Management /</subfield><subfield code="c">František Pollák, Jakub Soviar, Roman Vavrek.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London :</subfield><subfield code="b">IntechOpen,</subfield><subfield code="c">2022.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (164 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on publisher supplied metadata and other sources.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">English.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Communication in management.</subfield></datafield><datafield tag="776" ind1=" " ind2=" "><subfield code="z">1-83969-513-7</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Vavrek, Roman,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Soviar, Jakub,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="906" ind1=" " ind2=" "><subfield code="a">BOOK</subfield></datafield><datafield tag="ADM" ind1=" " ind2=" "><subfield code="b">2023-07-06 03:32:50 Europe/Vienna</subfield><subfield code="f">system</subfield><subfield code="c">marc21</subfield><subfield code="a">2022-08-07 00:20:11 Europe/Vienna</subfield><subfield code="g">false</subfield></datafield><datafield tag="AVE" ind1=" " ind2=" "><subfield code="i">DOAB Directory of Open Access Books</subfield><subfield code="P">DOAB Directory of Open Access Books</subfield><subfield code="x">https://eu02.alma.exlibrisgroup.com/view/uresolver/43ACC_OEAW/openurl?u.ignore_date_coverage=true&portfolio_pid=5339201260004498&Force_direct=true</subfield><subfield code="Z">5339201260004498</subfield><subfield code="b">Available</subfield><subfield code="8">5339201260004498</subfield></datafield></record></collection> |