Communication Management / / František Pollák, Jakub Soviar, Roman Vavrek.

• VerfasserIn: Pollák, František,; Vavrek, Roman,; Soviar, Jakub,
• TeilnehmendeR: Vavrek, Roman,; Soviar, Jakub,
• Place / Publishing House: London : : IntechOpen,, 2022.
• Year of Publication: 2022
• Language: English
• Physical Description: 1 online resource (164 pages)

Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic se...