Glocal pharma : : international brands and the imagination of local masculinity /

Glocal pharma : : international brands and the imagination of local masculinity / / Ericka Johnson, Ebba Sjögren, Cecilia Åsberg.

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Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, this book offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viag...

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Superior document:Global connections
VerfasserIn:
Johnson, Ericka,
Sjögren, Ebba,
Åsberg, Cecilia,
TeilnehmendeR:
Sjögren, Ebba,
Åsberg, Cecilia,
Place / Publishing House:[Place of publication not identified] : : Taylor & Francis,, 2016.
Year of Publication:2016
Language:English
Series:Global connections.
Physical Description:1 online resource (vi, 125 pages).
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spelling Johnson, Ericka, author.
Glocal pharma : international brands and the imagination of local masculinity / Ericka Johnson, Ebba Sjögren, Cecilia Åsberg.
[Place of publication not identified] : Taylor & Francis, 2016.
1 online resource (vi, 125 pages).
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Global connections
Description based on publisher supplied metadata and other sources.
Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, this book offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viagra is imagined in relation to the Swedish man.
Introduction: global pharmaceuticalization -- Governing by drugs: conniving patients, beguiled doctors and disciplining drugs -- 'A few good men' are not enough: upsetting general categories with specific knowledge when making reimbursement decisions -- The Swedish medical discourse: impotence, erectile dysfunction and Viagra in Lukartigningen -- Alpha-blockers and a weaker pharmaceutical influence on medical discourse -- Enrolling men, their doctors and partners: individual and collective responses to erectile dysfunction -- Viagra selfhood: pharmaceutical advertising and the visual formations of Swedish masculinity -- Conclusions: global pharma and the Swedish Viagra man.
Pharmaceutical industry Management.
Globalization Social aspects.
1-317-12677-7
Sjögren, Ebba, author.
Åsberg, Cecilia, author.
Global connections.
language English
format eBook
author Johnson, Ericka,
Sjögren, Ebba,
Åsberg, Cecilia,
spellingShingle Johnson, Ericka,
Sjögren, Ebba,
Åsberg, Cecilia,
Glocal pharma : international brands and the imagination of local masculinity /
Global connections
Introduction: global pharmaceuticalization -- Governing by drugs: conniving patients, beguiled doctors and disciplining drugs -- 'A few good men' are not enough: upsetting general categories with specific knowledge when making reimbursement decisions -- The Swedish medical discourse: impotence, erectile dysfunction and Viagra in Lukartigningen -- Alpha-blockers and a weaker pharmaceutical influence on medical discourse -- Enrolling men, their doctors and partners: individual and collective responses to erectile dysfunction -- Viagra selfhood: pharmaceutical advertising and the visual formations of Swedish masculinity -- Conclusions: global pharma and the Swedish Viagra man.
author_facet Johnson, Ericka,
Sjögren, Ebba,
Åsberg, Cecilia,
Sjögren, Ebba,
Åsberg, Cecilia,
author_variant e j ej
e s es
c a ca
author_role VerfasserIn
VerfasserIn
VerfasserIn
author2 Sjögren, Ebba,
Åsberg, Cecilia,
author2_role TeilnehmendeR
TeilnehmendeR
author_sort Johnson, Ericka,
title Glocal pharma : international brands and the imagination of local masculinity /
title_sub international brands and the imagination of local masculinity /
title_full Glocal pharma : international brands and the imagination of local masculinity / Ericka Johnson, Ebba Sjögren, Cecilia Åsberg.
title_fullStr Glocal pharma : international brands and the imagination of local masculinity / Ericka Johnson, Ebba Sjögren, Cecilia Åsberg.
title_full_unstemmed Glocal pharma : international brands and the imagination of local masculinity / Ericka Johnson, Ebba Sjögren, Cecilia Åsberg.
title_auth Glocal pharma : international brands and the imagination of local masculinity /
title_new Glocal pharma :
title_sort glocal pharma : international brands and the imagination of local masculinity /
series Global connections
series2 Global connections
publisher Taylor & Francis,
publishDate 2016
physical 1 online resource (vi, 125 pages).
contents Introduction: global pharmaceuticalization -- Governing by drugs: conniving patients, beguiled doctors and disciplining drugs -- 'A few good men' are not enough: upsetting general categories with specific knowledge when making reimbursement decisions -- The Swedish medical discourse: impotence, erectile dysfunction and Viagra in Lukartigningen -- Alpha-blockers and a weaker pharmaceutical influence on medical discourse -- Enrolling men, their doctors and partners: individual and collective responses to erectile dysfunction -- Viagra selfhood: pharmaceutical advertising and the visual formations of Swedish masculinity -- Conclusions: global pharma and the Swedish Viagra man.
isbn 1-317-12677-7
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD9665
callnumber-sort HD 49665.5 J646 42016
illustrated Not Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 330 - Economics
dewey-ones 338 - Production
dewey-full 338.476151
dewey-sort 3338.476151
dewey-raw 338.476151
dewey-search 338.476151
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