Glocal pharma : : international brands and the imagination of local masculinity / / Ericka Johnson, Ebba Sjögren, Cecilia Åsberg.
Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, this book offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viag...
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| Superior document: | Global connections |
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| VerfasserIn: | |
| TeilnehmendeR: | |
| Place / Publishing House: | [Place of publication not identified] : : Taylor & Francis,, 2016. |
| Year of Publication: | 2016 |
| Language: | English |
| Series: | Global connections.
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| Physical Description: | 1 online resource (vi, 125 pages). |
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Electronic
| DOAB Directory of Open Access Books | Available |